Trend: Familiarity. Consumers still want the recognizable flavors that signal the arrival of a season, but familiarity no longer has to mean repeating the same seasonal icon. As pumpkin spice shows signs of fatigue in some searches, apple pie is gaining momentum across protein bars, beverages, snacks and desserts, creating an emerging Familiar Reinvention trend where known flavors move into unexpected formats. Why Everyone Is Talking About It: Apple Pie Is Moving Beyond the P

Healthy eating is becoming less about eliminating indulgence and more about learning how to include it without guilt. The rise of the “gummy bear mum” captures this shift: parents are keeping sweets, biscuits and crisps alongside nutritious foods while trying to prevent children from learning that treats are “bad” or something that must be earned. It reflects a broader move toward Healthy Indulgence, where pleasure, nutrition and balance can coexist rather than compete. Why E