Trend: Everyday Indulgence. Topic: Afternoon Little Treats. A coffee, bakery stop or favorite snack can give the afternoon a moment to look forward to. The opportunity extends beyond hunger: small indulgences can become familiar rituals that combine pleasure, a break and a reason to step away from daily tasks. ➡️ Trend Insight: Everyday Indulgence gains relevance when a modest purchase makes an ordinary part of the day more enjoyable. Why Everyone Is Talking About It: Small P

Trend: AI & Technology. Artificial intelligence is moving beyond answering questions and increasingly helping consumers make everyday purchasing decisions. Conagra says Americans are already using AI to find snacks based on specific requirements such as protein and fibre rather than beginning with a particular product, suggesting an emerging shift from searching for what consumers know toward asking AI to identify what fits their needs. Why Everyone Is Talking About It: AI Mo

Trend: Convenience. Consumers increasingly want everyday routines to fit around their lives rather than requiring their lives to fit around established routines. As breakfast becomes less structured, snacks are moving into the morning with flexible formats that let consumers Fit My Morning — whether the day starts rushed, productive or relaxed. Why Everyone Is Talking About It: Breakfast Is No Longer One Meal Breakfast has traditionally been one of the day's most structured e