Trend: Bold Self-Expression. Fashion is bringing traditionally private garments into public view as bras, lingerie-inspired pieces and body-conscious silhouettes become deliberate parts of the outfit rather than layers designed to disappear underneath it. The Guardian points to exposed bras and unitards as part of the current movement, with Fendi's Spring/Summer 2027 collection offering a recent runway signal of a bra-as-top aesthetic. The emerging Underwear as Outerwear tren

Trend: Convenience. Healthy eating is becoming easier to carry into everyday life as restaurants rethink not only what consumers eat, but how and where they can eat it. Sweetgreen's wraps are turning its familiar fresh-food proposition into a more portable, customizable format, helping the chain attract younger consumers while expanding beyond its traditional workday lunch occasion. Wraps now appear in one out of five Sweetgreen orders, with strong repeat visits and Gen Z tra

Trend: Moderation. Drinking less no longer has to mean choosing something less interesting. Bubly's Berry Sparkle Sangria and Paradise Paloma translate recognizable cocktail flavours into sparkling water with no alcohol, calories or artificial sweeteners, showing how moderation is moving beyond simple removal toward preserving the enjoyable parts of the drinking experience. The emerging Cocktail Craze is therefore expanding beyond cocktails themselves. Sangria, Paloma, Bellin

Trend: Personalization. Younger consumers increasingly expect categories to adapt to their tastes, occasions and cultural references rather than asking them to conform to established category rules. Echo Falls Blue Raspberry shows what that can mean for wine: an electric-blue, fruit-flavoured, 9% ABV drink designed for casual social occasions went viral, sold out before its official release and has since sold more than two million bottles through convenience and wholesale. Th

Trend: Wellbeing. Younger consumers are not necessarily turning away from wellness — they are changing how they want to access it. Protein is moving beyond powders and bars into cereal, coffee, chips, pasta, mac and cheese and even soda, turning everyday food and drink into potential sources of functional benefits. The emerging Functional Foodification trend reflects a pragmatic approach to wellbeing: instead of adding another health routine, consumers increasingly want funct

Trend: Indulgence. Fall indulgence is not disappearing, but consumers are looking beyond the predictable sweetness that has defined seasonal menus. Salted brown butter latte searches have jumped 900% year over year and salted maple latte searches 550%, while consumer research cited by The Food Institute finds 47% think pumpkin is overrated and one in four are completely over it. The emerging Swavory Flavors trend is introducing salt and savory notes into familiar sweet treats

Trend: Discovery. Matcha helped make Japanese tea culture familiar to mainstream consumers; now restaurants are beginning to explore what might come next. Hojicha — Japanese roasted tea — is starting to appear on chain restaurant menus, signalling an early shift from one established tea trend toward broader flavour exploration. The emerging Hojicha Rising trend is therefore less about replacing matcha than expanding the consumer's tea repertoire. For restaurants, the challeng

UK / MX / US | 2026 | 128 min | Dark Political Satire ➡️ Where to Watch: In Theaters — October 2, 2026 When Saving the World Becomes the Ultimate Exercise in Power Digger Rockwell is described as the most powerful man in the world. But power becomes considerably less impressive when he unleashes a disaster capable of destroying everything and suddenly finds himself racing to prove that he can also be humanity’s savior. That contradiction gives Digger its satirical engine. The

US | 2026 | 114 min | Erotic Psychological Thriller ➡️ Where to Watch: In Theaters — October 2, 2026 When Reading Someone Else’s Secrets Makes Desire Impossible to Separate From Truth Lowen Ashleigh is a struggling writer offered an extraordinary opportunity: move into the Crawford estate and complete the unfinished books of bestselling author Verity Crawford, who can no longer write following an accident. But inside Verity’s home, Lowen discovers what appears to be an autobi

US | 2026 | 174 min | Experimental Documentary ➡️ Where to Watch: In Theaters from October 16, 2026 When Seeing Everything Still Does Not Mean Understanding Everything Thirty-four days before entering prison, Elizabeth Holmes invites a documentary crew into her life. The proposition appears irresistible: unprecedented access to one of the most scrutinized figures in recent business history at the exact moment she is preparing to disappear from public view. But Nathan Fielder

AT / DE / FR | 2026 | 114 min | Psychological Drama ➡️ Where to Watch: Netflix from November 18, 2026 US | AU | CA | UK When the Person You Love Becomes Someone You No Longer Recognize Lucy Weiss has built a life around things she believes she understands: her marriage, her young son, her successful career as a concert pianist and the person sleeping beside her. When her filmmaker husband Philip suffers from severe burnout, moving from Munich to the countryside appears to off

Trend: Life Under Pressure. Social media has made comparison an everyday experience, exposing consumers to carefully selected images of appearance, achievement, productivity and lifestyle. For people with higher levels of perfectionism, that environment may intensify the pressure to improve, perform and present an ideal version of themselves — while making self-worth increasingly vulnerable to comparison and external validation. Why Everyone Is Talking About It: Everyone Else

Trend: Wellbeing. Mental health is moving from the margins of the health conversation toward its centre. As stigma declines and awareness increases, mental wellbeing is increasingly being understood alongside physical health — creating new expectations for healthcare systems, employers and other organizations to support not only diagnosed conditions but how people feel and function in everyday life. Why Everyone Is Talking About It: Mental Health Moves Up the Health Agenda Me

Trend: AI & Technology. Intelligence is spreading beyond smartphones, laptops and other primary devices into the accessories surrounding them. Anker’s Laptop Charger Pro shows how something as ordinary as a power adapter can become interactive and device-aware, combining 100W charging with a smart display, laptop detection and controls designed around battery care. Why Everyone Is Talking About It: The Humble Charger Gets an Upgrade Anker’s Laptop Charger Pro looks at first l

Trend: Wellbeing. Wellness is moving beyond comfort and relaxation toward practices that deliberately challenge the body. Contrast therapy — alternating between extreme but controlled heat and cold — reflects a growing interest in using intentional physical stress to support recovery, wellbeing and the ability to remain calm under pressure. Why Everyone Is Talking About It: Wellness Turns Up the Temperature Contrast therapy combines two already highly visible wellness rituals

Trend: AI & Technology. Technology is moving from an added feature of the car to a defining part of the automotive experience, increasingly influencing which vehicles consumers choose and whether they return to the same brand. The shift is strongest among younger buyers, who increasingly bring expectations shaped by smartphones and digital ecosystems into one of their biggest purchasing decisions. Why Everyone Is Talking About It: Technology Moves Into the Driver’s Seat The A

Trend: AI & Technology. Artificial intelligence is moving beyond answering questions and increasingly helping consumers make everyday purchasing decisions. Conagra says Americans are already using AI to find snacks based on specific requirements such as protein and fibre rather than beginning with a particular product, suggesting an emerging shift from searching for what consumers know toward asking AI to identify what fits their needs. Why Everyone Is Talking About It: AI Mo

Trend: Bold Self-Expression. Fashion is turning up the volume again. At London Fashion Week SS27, hot pink, body-conscious flares, exposed lingerie, strong shoulders and ’80s excess converged with high-profile comebacks and collaborations, pointing toward an industry rediscovering the power of visibility, personality and pleasure after years of more restrained fashion codes. Why Everyone Is Talking About It: London Fashion Week Gets Its Swagger Back There was already unusual

Trend: Status. Status is increasingly communicated through the life people appear to live rather than simply through what they visibly own. This autumn, the British countryside has become a powerful expression of that shift, with rural aesthetics moving beyond traditional country brands into campaigns from Jimmy Choo, Reiss, Me + Em, Hobbs and others. The countryside is becoming a new visual language of luxury — one built around taste, nature, rootedness and a life that appea

Trend: Experience. Cafés are moving beyond their traditional role as places to simply buy and drink coffee, becoming destinations where product, atmosphere, discovery and social connection combine. Across Australia, the UK, China and Malaysia, five shifts are driving that transformation: cold coffee moving beyond summer, Gen Z reshaping café menus, the café experience becoming multi-sensory, cafés becoming “third places,” and premiumisation becoming more specific. Why Everyon

Trend: Personalization. Consumers increasingly expect established products to adapt to their tastes, routines and occasions rather than requiring them to follow traditional consumption rules. Coffee is becoming a striking example: half of Gen Z consumers in North America have their first-ever coffee cold rather than hot, while one in three coffees consumed out-of-home globally is now ordered cold. Cold coffee is therefore moving from seasonal alternative to a defining way you

Album Track • c (2026). The Bronx, New York, USA / based in Los Angeles, California. Lucy Bedroque Turns Internet Overload into Maximalist Underground Rap Born in The Bronx and raised in Los Angeles from age nine, Lucy Bedroque has emerged from the online underground by treating genre boundaries as material to dismantle. Formerly recording as lostrushi, the rapper and producer developed through SoundCloud and digicore communities before expanding into a volatile mix of experi

Debut Single • AI / Stray Cats (2026). Sheffield, England, UK. Sheffield Dance-Punks Fight Artificial Intelligence with Noise, Sweat and Synths Formed in Sheffield, England, Hard As Nails are Alfie Arno, Ella Rose Arno, Dylan Steed and Alfie Chester, a four-piece emerging from the city's thriving DIY underground with a collision of dance-punk, synthesisers, sampling, distorted guitars and pummelling basslines. With members hailing from Sheffield, Manchester and Cambridge and

Trend: Bold. Horror already gives audiences controlled access to fear, violence, death and psychological darkness; Dark Crime Horror intensifies that established attraction by grounding the experience in real crimes. Monster: The Lizzie Borden Story shows the commercial strength of this combination, reaching Netflix’s No. 1 position with 12.2 million views in its first four days — almost exactly matching the openings of the anthology’s previous two installments. Why Everyone