What Is the Halloween Candy Trend: From Cocoa to Colorful Confections Halloween 2025 marks a shift in candy culture—where fruity, gummy, and freeze-dried sweets are replacing traditional chocolate favorites. The implication: rising cocoa costs and Gen Z’s appetite for fun, sensory-driven treats are redefining the $7 billion Halloween candy market. Chocolate’s Decline:  Once the undisputed Halloween staple, chocolate now accounts for just 44% of candy sales in the 12 weeks lea

What is the “Sweet Anticipation” Trend: When Treats Don’t Last Until Trick-or-Treating Candy Vanishes Before Halloween A new national survey of 2,000 adults reveals that Americans eat through their Halloween candy twice  before the holiday even arrives.Nearly one in four restock three or more times, turning pre-Halloween candy into a seasonal snack habit rather than a celebration reserve.It’s indulgence driven by nostalgia, excitement, and irresistible temptation. Halloween B

What is the Themed Seasonal Menu Trend: From Seasonal Flavors to Thematic Experiences Visual, Thematic Storytelling This trend moves...

What is the Halloween Confectionery Sales Growth Trend? Increasing seasonal confectionery purchases driven by cultural enthusiasm and...

Why it is the topic trending: Valentine's Day Relevance:   Valentine's Day is a major holiday associated with gift-giving, making...

Why It Is Trending Romance-themed cookie ranges are capturing consumer interest as seasonal, limited-edition products. They tap into the...

Findings: Ferrero's survey indicates that Halloween has shifted from being a children-centric holiday to one that also heavily engages...

Findings: Haribo has launched a limited-edition Football Mix for the first time. The mix includes six football-themed shapes in various...

Findings: Halloween is a growing opportunity for bakeries, with sales increasing for over half of Craft Bakers Association members....

Summary Hershey's is introducing two new, limited-edition Halloween treats: Kit Kat Ghost Toast with a cinnamon toast-flavored creme and...