Healthy eating is becoming less about eliminating indulgence and more about learning how to include it without guilt. The rise of the “gummy bear mum” captures this shift: parents are keeping sweets, biscuits and crisps alongside nutritious foods while trying to prevent children from learning that treats are “bad” or something that must be earned. It reflects a broader move toward Healthy Indulgence, where pleasure, nutrition and balance can coexist rather than compete. Why E