Trend: Comfort. Topic: Kid-Ulting & The Great Regression. Recent cultural debates surrounding high-profile retail visits—such as singer Kelly Clarkson shopping for a $15,000 mechanical bird at a Brooklyn toy store—have highlighted a massive shift in consumer behavior. Known as "kid-ulting" or "the Great Regression," adult consumers are increasingly driving the toy and leisure markets. According to industry milestones, adult-only households now account for the majority of U.S.

Trend: Everyday Indulgence. Topic: IHOP French Toast Hot Chocolate. IHOP is turning familiar breakfast flavours into a new indulgent beverage experience. Its limited-time French Toast Hot Chocolate combines cinnamon, vanilla, whipped cream, and cinnamon sugar to bring the taste of a breakfast favourite into a comforting drink. The launch illustrates how restaurants can extend familiar flavours into new everyday treat occasions. ➡️ Trend Insight: Everyday indulgence is expandi