Fast Food Is Becoming Fresher, Lighter, and More Seasonal Modern QSR culture is shifting away from heavy indulgence toward fruit-forward menu innovation that feels lighter, fresher, and more seasonally aligned. Wendy’s new Canadian summer menu reflects this shift by combining strawberries, watermelon, peach, and tropical flavors with fast-food convenience. Rather than treating fruit as a side ingredient alone, brands increasingly position it as a central flavor identity acros