Trend: Individuality. Topic: Gen Z’s Solitude Movement. Solo Saturdays, independent outings and content celebrating single life are giving time alone a more positive cultural meaning among European Gen Z. The broader shift is toward greater freedom to define a satisfying life through personal preferences, including how much company, commitment and social activity it contains. ➡️ Trend Insight: Individuality becomes more visible when consumers feel free to enjoy their own comp
