The Most Digital Generation Is Choosing to Unplug Gen Z — the first generation to grow up entirely digital — is engineering a deliberate analog correction. The social media blocker app market is projected to grow from $1.47 billion to $5 billion by 2035. Digital detox cabin company Unplugged has expanded from a handful of locations to over 50 in six years. Offline Club launched in Amsterdam and is now in 19 cities. The impulse driving all of it is the same: 48% of US teens vi
