Trend: Everyday Indulgence. Topic: IHOP French Toast Hot Chocolate. IHOP is turning familiar breakfast flavours into a new indulgent beverage experience. Its limited-time French Toast Hot Chocolate combines cinnamon, vanilla, whipped cream, and cinnamon sugar to bring the taste of a breakfast favourite into a comforting drink. The launch illustrates how restaurants can extend familiar flavours into new everyday treat occasions. ➡️ Trend Insight: Everyday indulgence is expandi

Trend: Everyday Indulgence. Topic: Afternoon Little Treats. A coffee, bakery stop or favorite snack can give the afternoon a moment to look forward to. The opportunity extends beyond hunger: small indulgences can become familiar rituals that combine pleasure, a break and a reason to step away from daily tasks. ➡️ Trend Insight: Everyday Indulgence gains relevance when a modest purchase makes an ordinary part of the day more enjoyable. Why Everyone Is Talking About It: Small P

Trend: Indulgence. Older millennials are turning hobbies into a meaningful household spending priority, investing more heavily in activities that make limited leisure time feel rewarding. Bank of America Institute data shows older millennials spending more per hobby customer than any other generation, with their hobby spending a little more than twice Gen Z's level, revealing an emerging Hobby Economy built around passions, activities and everyday enjoyment. The shift is part

Everyday Indulgence is moving into the drinks cup as consumers increasingly look for small, affordable pleasures that add excitement to ordinary moments. Fast-food chains are responding with matcha, boba, iced coffees, refreshers, frozen lemonades and increasingly elaborate specialty drinks that consumers can buy without ordering a meal. KFC's Kwench, Greggs' matcha and McDonald's expanding iced-drink range reveal the rise of Drinkable Treats — turning beverages from supporti

Plant-based food is entering a new phase where taste, quality and everyday appeal matter more than the vegan label itself. As consumers become more skeptical of highly processed substitutes and overtly activist positioning, the opportunity is shifting toward food that happens to be plant-based because it is genuinely delicious. Why Everyone Is Talking About It: The Vegan Restaurant Boom Is Reversing Only a few years ago, dedicated vegan restaurants symbolized the future of ea