Trend: Experience. Beverage innovation is moving beyond flavour as brands experiment with texture, movement and visual transformation to make familiar drinks feel new. Starbucks’ Aerocano captures this shift by air-whipping iced blonde espresso into a light, velvety drink with a cascading effect, turning an everyday coffee into a more playful sensory experience. The emerging opportunity is Texture Innovation: changing how a drink feels, looks and behaves without asking consum