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Insight of the Day: 2024 in a Snap: how 850M users shape pop culture URL and IRL

InsightTrendsWorld

4 hours ago2 min read

Insight of the Day: 2024 in a Snap: how 850M users shape pop culture URL and IRL

Key Takeaway: Snapchat is no longer just a platform for teens; its user base is maturing, and content is reflecting this shift, with...

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Insight of the Day: 5 marketing trends set to redefine fashion and beauty brands in 2025

InsightTrendsWorld

3 days ago3 min read

Insight of the Day: 5 marketing trends set to redefine fashion and beauty brands in 2025

Detailed Findings Community-Generated Content (CGC): What it is: Empowering communities to share their own stories, building trust and...

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Insight of the Day: Nascent revival of on-trade a bright spot for beverage alcohol

InsightTrendsWorld

4 days ago4 min read

Insight of the Day: Nascent revival of on-trade a bright spot for beverage alcohol

Detailed Findings On-Trade Revival : Key markets like China, Germany, Italy, Mexico, the UK, and the US are seeing a resurgence in...

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Insight of the Day: #Core Trends Update

InsightTrendsWorld

Dec 34 min read

Insight of the Day: #Core Trends Update

Core Trends Overview In the TikTok era, #core trends represent digital tribes that unite young consumers around shared aesthetics and...

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Insight of the Day: Nightlife & Drinking Report

InsightTrendsWorld

Nov 293 min read

Insight of the Day: Nightlife & Drinking Report

Findings Changing Social Habits : Gen Z and Millennials are not partying or drinking as much as previous generations did in their early...

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Insight of the Day: eSIM Adoption Gains Momentum in Travel, Yet Awareness and Usage Lag Behind

InsightTrendsWorld

Nov 283 min read

Insight of the Day: eSIM Adoption Gains Momentum in Travel, Yet Awareness and Usage Lag Behind

Findings : eSIM Benefits : 87% of travelers find eSIMs crucial due to their low roaming costs and reliable connectivity. Awareness Gap :...

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Insight of the Day: The Top 10 Reasons Gen Z and Millennials Use Peer-to-Peer Payment Apps

InsightTrendsWorld

Nov 224 min read

Insight of the Day: The Top 10 Reasons Gen Z and Millennials Use Peer-to-Peer Payment Apps

Findings 91% of 13-39-year-olds (Gen Z and Millennials) use at least one peer-to-peer (P2P) payment app. These apps are integral to how...

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Insight of the Day: Gen Z driving specialty coffee growth: Coffee conference

InsightTrendsWorld

Nov 163 min read

Insight of the Day: Gen Z driving specialty coffee growth: Coffee conference

Findings : Generational Trends : Gen Z is driving growth in specialty coffee, preferring out-of-home consumption as part of social...

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Insight of the Day: As pet parenthood grows across the globe, brands jump paws-first into the pet boom

InsightTrendsWorld

Nov 123 min read

Insight of the Day: As pet parenthood grows across the globe, brands jump paws-first into the pet boom

Findings: Pet ownership has surged, with 56% of people identifying as pet parents, and nearly half of them are new to pet ownership. Pets...

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Insight of the Day: Gaming and Reading Are Gen Z’s Biggest Hobbies Now

InsightTrendsWorld

Nov 123 min read

Insight of the Day: Gaming and Reading Are Gen Z’s Biggest Hobbies Now

Findings: Gaming and reading are the two most popular hobbies among Gen Z, with a noticeable gender divide: Gen Z men primarily gravitate...

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Insight of the Day: Shifting gears: Car consumers’ evolving perceptions

InsightTrendsWorld

Nov 43 min read

Insight of the Day: Shifting gears: Car consumers’ evolving perceptions

The automotive industry is undergoing significant transformation, driven by advancements in electric vehicles (EVs), autonomous driving,...

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Innovation of the Day: Compete and connect: TOCA Social combines a soccer sports bar with immersive games

InsightTrendsWorld

Oct 262 min read

Innovation of the Day: Compete and connect: TOCA Social combines a soccer sports bar with immersive games

Findings TOCA Social combines soccer, socializing, and technology in an interactive sports bar. The concept is designed to attract a...

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Insight of the Day: The Rise Of Grazing Platters: How Gen Z Is Making Food Social Again?

InsightTrendsWorld

Oct 253 min read

Insight of the Day: The Rise Of Grazing Platters: How Gen Z Is Making Food Social Again?

Findings : Grazing platters have become popular among Gen Z for their aesthetic appeal, adaptability to different dietary preferences,...

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Insight of the Day: Creating Opportunity with the Connection Economy

InsightTrendsWorld

Oct 213 min read

Insight of the Day: Creating Opportunity with the Connection Economy

Findings: Loneliness is a growing crisis, especially among younger generations, with over one in five adults feeling lonely globally....

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InsightTrendsWorld

Oct 213 min read

Innovation of the Day: Skincare brand designates Sleepover Weekend to help customers make time for their besties

Findings: Astrid , a Czech skincare brand, has launched Sleepover Weekend from 7-10 November 2024 to encourage customers to reconnect...

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Insight of the Day: How Many Gen Z are Sharing Their Location on Socials

InsightTrendsWorld

Oct 213 min read

Insight of the Day: How Many Gen Z are Sharing Their Location on Socials

Findings: Gen Z frequently uses location-sharing features on social media, such as Snapchat’s Snap Map , to share real-time updates...

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Insight of the Day: Gen Z’s Loneliness Problem is Getting Worse

InsightTrendsWorld

Oct 183 min read

Insight of the Day: Gen Z’s Loneliness Problem is Getting Worse

Gen Z is experiencing an intensifying loneliness epidemic, with headlines consistently identifying them as the loneliest generation. This...

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Insight of the Day: Gen Z is Even More into Friendsgiving than Millennials

InsightTrendsWorld

Oct 173 min read

Insight of the Day: Gen Z is Even More into Friendsgiving than Millennials

Summary: Gen Z is embracing Friendsgiving even more enthusiastically than Millennials, thanks to their strong love for hosting intimate...

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Insight of the Day: The Subculture Scene Trend Report

InsightTrendsWorld

Oct 113 min read

Insight of the Day: The Subculture Scene Trend Report

Summary of Findings Subculture Influence : Subcultures play a major role in shaping the passions, preferences, and behaviors of Gen Z and...

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Insight of the Day: Gaming is community for young consumers

InsightTrendsWorld

Oct 103 min read

Insight of the Day: Gaming is community for young consumers

Findings: Gaming is integral to daily life for young people aged 16-24, with 91% playing mobile, console, or PC games. Over half (53%)...

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