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Hugo Summer: How Elderflower Just Dethroned Aperol as Europe's Drink of the Season
The Spritz Has a New King The Hugo spritz — elderflower liqueur, prosecco, soda, and mint — is being declared the drink of summer 2026 by UK supermarkets and bars simultaneously. Waitrose Hugo spritz searches have quadrupled; St-Germain sales are up 30% year-on-year; Aldi has launched an RTD bottled version; Claridge's and Wetherspoons are both serving it. Created in South Tirol in 2005, the Hugo is sweeter, lower in alcohol, and more floral than Aperol spritz — positioning i

InsightTrendsWorld
Apr 414 min read


Bloom Season: How Floral-Forward Cafe Drinks Became Spring 2026's Most Photographed Menu Moment
Cafes Are Bottling Spring and Selling It by the Cup Coffee Project's spring 2026 trio — Rose Cream Latte, Rose Hibiscus Iced Tea, and Pandan Foam Latte — is the clearest expression of a category-wide shift toward botanically inspired, visually stunning seasonal cafe drinks. Rose hibiscus iced tea topped with semi-whipped rose cream and pandan espresso with salted coconut foam are not just beverages — they are sensory experiences engineered for the spring moment. The trend mat

InsightTrendsWorld
Apr 113 min read
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