Automotive: People Still Want Electric Vehicles, Surveys and Data Say

Why it is the topic trending:

• Stability in EV Consideration: The article highlights the consistent percentage of Americans considering purchasing an EV, with a new J.D. Power survey showing about a quarter are "very likely" to consider one, a figure unchanged from the previous year. This stability in demand, despite market fluctuations, makes it a noteworthy topic.

• Record EV Sales: The fact that American consumers purchased a record 1.3 million EVs last year, according to KBB data, indicates a tangible growth in the market and reinforces the continued interest in electric vehicles.

• Global EV Sales Growth: The article points to even stronger global figures, with EV sales exceeding 17 million in 2024, reaching a sales share of over 20%. This global momentum underscores the significance of EVs in the automotive industry.

• Contradictory Narratives: The article directly addresses the "cloud of uncertainty" and what readers "may read elsewhere" about EV interest, contrasting these potentially negative narratives with the positive data on consideration and sales, making it a trending topic to clarify the actual state of the market.

• Future Projections: While noting a slightly more modest projection for the US compared to previous forecasts, the IEA still predicts that EV sales will reach 20% in the US by 2030 and 40% globally, indicating the continued importance of this sector in the future of transportation.

• Impact of Incentives: The article touches upon the potential influence of federal and other incentives on EV sales, a factor that is subject to change and thus remains a relevant point of discussion and analysis within the industry.

Overview:

• The article examines the current state of consumer interest in electric vehicles (EVs) in the United States and globally. Despite some reported uncertainties in the EV market, data from surveys and sales figures indicate that consumer demand remains strong and stable. The article cites a J.D. Power survey showing consistent consideration rates for EVs among Americans and highlights record sales figures in both the US and worldwide. While future growth projections for the US are slightly more modest than previously anticipated, the overall trend points towards a continued increase in EV adoption.

Detailed findings:

• Approximately 24% of US vehicle shoppers are "very likely" to consider purchasing an EV, and 35% are "somewhat likely," figures unchanged from the previous year (J.D. Power 2025 US Electric Vehicle Consideration Study).

• American consumers purchased a record 1.3 million EVs last year (KBB).

• Global EV sales exceeded 17 million in 2024, reaching a sales share of over 20% (International Energy Agency).

• EV sales in the US grew by 7.3% from 2023 to 2024 (Cox Automotive data).

• Nearly 300,000 new EVs were sold in the US in the first quarter of 2025, an 11.4% year-over-year increase (Kelley Blue Book).

• Roughly 7.5% of total new-vehicle sales in the US in the first quarter of 2025 were electric vehicles, up from 7% a year earlier (KBB).

• China is a leader in EV adoption, with electric cars accounting for almost half of all Chinese car sales in 2024 (IEA).

• The IEA projects that EV sales will exceed 40% globally by 2030, and around 20% in the US by the same year.

Key success factors of product (trend):

• Growing Consumer Acceptance: The consistent consideration rates and record sales indicate increasing consumer acceptance of electric vehicles as a viable transportation option.

• Technological Advancements: Ongoing improvements in battery technology, charging infrastructure, and vehicle performance contribute to the appeal of EVs.

• Environmental Awareness: Concerns about climate change and the environmental impact of traditional gasoline vehicles continue to drive interest in EVs as a cleaner alternative.

• Potential for Cost Savings: Over the long term, EVs can offer potential cost savings through lower fuel and maintenance costs.

• Government Policies and Incentives (though uncertain): While the future of incentives is unclear, past and present incentives have likely played a role in driving EV adoption.

• Increasing Variety of Models: The growing availability of EV models across different vehicle segments and price points expands consumer choice.

Key takeaway:

• Despite some uncertainties surrounding future incentives and manufacturing, consumer interest in electric vehicles in the United States remains stable and sales continue to grow at a healthy pace, mirroring a strong global trend towards electrification of the automotive industry.

Main trend:

• The main trend is the continued growth and stable consumer interest in electric vehicles in both the United States and the global market.

Description of the trend:

• Sustained EV Adoption: This trend describes the ongoing increase in the adoption of electric vehicles by consumers worldwide. Despite potential headwinds such as economic uncertainty and fluctuating government incentives, the underlying consumer interest in EVs remains robust, as evidenced by consistent consideration rates and steady growth in sales figures. This trend indicates a fundamental shift in consumer preferences towards electric mobility, driven by factors like environmental awareness, technological advancements, and the increasing availability of compelling EV models.

What is consumer motivation:

• Environmental Concerns: A significant motivation for considering and purchasing EVs is the desire to reduce one's carbon footprint and contribute to cleaner air and a healthier environment. Consumers are increasingly aware of the environmental impact of gasoline-powered vehicles.

• Technological Appeal: Many consumers are drawn to the advanced technology and innovative features often found in electric vehicles, such as instant torque, quiet operation, and sophisticated infotainment systems.

• Potential for Lower Operating Costs: The prospect of saving money on fuel (electricity vs. gasoline) and reduced maintenance due to fewer moving parts in EVs is a strong motivating factor for many potential buyers.

• Government Incentives (past and present): While future incentives are uncertain, the availability of tax credits and rebates in the past has encouraged some consumers to switch to EVs, and the possibility of future incentives remains a consideration.

• Performance and Driving Experience: Some consumers are attracted to the driving experience offered by EVs, including their quick acceleration and smooth handling.

• Future-Proofing: With the automotive industry increasingly moving towards electrification, some consumers may view purchasing an EV as a way to future-proof their transportation needs.

What is driving trend:

• Technological Advancements in EVs: Continuous improvements in battery range, charging speeds, and vehicle performance are making EVs more practical and appealing to a wider range of consumers.

• Growing Availability of EV Models: The increasing number of EV models available across different vehicle segments (sedans, SUVs, trucks) and price points provides consumers with more choices that fit their needs and budgets.

• Government Policies and Regulations (Global): In many regions, including China and Europe, government mandates and regulations are actively promoting the adoption of electric vehicles, contributing to the global growth of the market.

• Corporate Investments in Electrification: Major automakers are investing heavily in the development and production of electric vehicles, signaling a long-term commitment to this technology and leading to a greater variety of options for consumers.

• Expanding Charging Infrastructure: The ongoing development of public and private charging infrastructure is making it more convenient for EV owners to recharge their vehicles, reducing range anxiety.

• Increasing Consumer Awareness and Education: As more information about EVs becomes available and more people adopt them, general consumer awareness and understanding of the technology are increasing.

What is motivation beyond the trend:

• Desire for a Sustainable Lifestyle: For some consumers, choosing an EV is part of a broader commitment to living a more sustainable and environmentally conscious lifestyle.

• Belief in a Cleaner Future: Purchasing an EV can be an expression of hope and belief in a future where transportation is cleaner and more sustainable.

• Personal Innovation and Early Adoption: Some consumers are motivated by the desire to be early adopters of new and innovative technologies.

• A Sense of Social Responsibility: Choosing an EV can be seen as an act of social responsibility, contributing to the reduction of air pollution and greenhouse gas emissions for the benefit of the community and the planet.

Description of consumers article is referring to (what is their age?, what is their gender? What is their income? What is their lifestyle):

• Age: The article does not provide specific age demographics, but the general framing suggests a broad consumer base across different age groups. The mention of overall car sales and new vehicle shoppers implies that the study encompasses adults of driving age.

• Gender: Similar to age, the article does not specify the gender breakdown of the consumers surveyed or those purchasing EVs. The findings likely reflect the overall market demand from both male and female consumers.

• Income: The fact that Americans purchased 1.3 million EVs last year suggests that a significant portion of EV buyers likely come from middle- to upper-income brackets, as EVs can still have a higher upfront cost than comparable gasoline vehicles. However, the increasing availability of more affordable EV models is likely broadening the income range of potential buyers. The J.D. Power study mentions "vehicle shoppers," indicating those actively in the market for a new car, which would likely include various income levels.

• Lifestyle: The lifestyle of consumers considering and purchasing EVs likely includes an awareness of environmental issues, an openness to new technologies, and potentially a driving need that aligns with the current range and charging capabilities of EVs. They may live in areas with better charging infrastructure or have access to home charging. The shift towards EVs is also likely seen among consumers who value lower operating costs and a different driving experience.

Conclusions:

• Consumer interest in electric vehicles in the US remains stable and strong, mirroring a global trend of increasing EV adoption.

• Record EV sales in the past year and positive consideration rates for the future indicate a sustained demand for electric mobility despite some market uncertainties.

• While the pace of EV adoption in the US might be slightly more modest than previously projected, the overall trajectory points towards a continued and significant shift towards electric vehicles in the automotive industry.

Implications for brands:

• Continued Investment in EV Technology: Automakers should continue to invest in the development and production of a diverse range of attractive and efficient EV models to meet the sustained consumer demand.

• Address Range Anxiety and Charging Infrastructure: Efforts to improve battery range and expand the charging infrastructure will be crucial in further encouraging EV adoption.

• Communicate Long-Term Cost Savings: Highlight the potential for lower operating costs associated with EVs to appeal to a broader range of consumers.

• Monitor Policy and Incentive Landscape: Stay informed about potential changes in government incentives and adapt strategies accordingly to leverage any available support for EV buyers.

• Educate Consumers: Continue to educate consumers about the benefits and practicality of EVs to address any remaining misconceptions or concerns.

Implication for society:

• Path Towards Emissions Reduction: The continued adoption of EVs is a positive step towards reducing greenhouse gas emissions from the transportation sector and mitigating the impacts of climate change.

• Potential for Cleaner Air in Urban Areas: Increased EV usage can lead to improved air quality in cities due to the lack of tailpipe emissions.

• Shift in Energy Infrastructure: The growing adoption of EVs will necessitate further development and strengthening of the electrical grid and charging infrastructure.

• Economic Opportunities: The transition to electric vehicles presents new economic opportunities in areas such as battery manufacturing, charging infrastructure development, and EV maintenance.

Implications for consumers:

• Expanding Choices in Electric Vehicles: Consumers will continue to see a wider variety of EV models becoming available across different segments and price points.

• Potential for Lower Fuel and Maintenance Costs: Owning an EV can lead to long-term savings on fuel and maintenance compared to gasoline-powered vehicles.

• Contribution to Environmental Sustainability: Choosing an EV allows consumers to contribute to a more sustainable transportation system and reduce their environmental impact.

• Evolving Charging Experience: Consumers will likely experience continued improvements and expansion in the availability and speed of EV charging options.

Implication for Future:

• Electric Vehicles as Mainstream: The trend suggests a future where electric vehicles will become increasingly mainstream and eventually may dominate the automotive market.

• Continued Innovation in EV Technology: We can expect ongoing advancements in battery technology, range, charging capabilities, and overall vehicle performance.

• Integration of EVs with Smart Grids: The future may see greater integration of electric vehicles with smart grids, enabling more efficient energy management.

• Shifting Automotive Landscape: The rise of EVs will continue to reshape the automotive industry, impacting traditional manufacturers, suppliers, and related businesses.

Consumer Trend (name, detailed description):

• Steady Electrification of Transportation: Consumers are demonstrating a consistent and growing interest in transitioning from gasoline-powered vehicles to electric vehicles, driven by a combination of environmental concerns, technological appeal, and potential long-term cost savings. This trend signifies a gradual but persistent shift in personal transportation choices towards electric mobility.

Consumer Sub Trend (name, detailed description):

• Informed Consideration of Alternatives: Consumers are increasingly researching and considering electric vehicles as a serious alternative to traditional gasoline cars when making new vehicle purchasing decisions, indicating a more informed and open-minded approach to transportation options.

Big Social Trend (name, detailed description):

• The Move Towards Sustainable Living: The sustained interest in EVs is part of a broader societal trend towards more sustainable lifestyles, where individuals are seeking ways to reduce their environmental impact across various aspects of their lives, including transportation.

Worldwide Social Trend (name, detailed description):

• The increasing adoption of electric vehicles is a worldwide social trend, with various countries and regions experiencing growth in EV sales as part of global efforts to combat climate change and promote cleaner transportation.

Social Drive (name, detailed description):

• Environmental Responsibility: A key social drive behind the sustained interest in EVs is the growing sense of environmental responsibility among consumers who are concerned about the impact of transportation on the planet.

• Technological Advancement and Innovation: Society's fascination with new technologies and the continuous improvement of electric vehicle technology are also driving consumer interest and adoption.

Learnings for brands to use in 2025:

• Emphasize the Stability of EV Demand: Counter narratives of declining interest by highlighting the consistent consideration rates and ongoing sales growth in your marketing.

• Focus on the Long-Term Benefits: Communicate the environmental advantages and potential cost savings of EV ownership over the lifespan of the vehicle.

• Showcase Technological Advancements: Highlight the latest features and improvements in your EV models, such as increased range, faster charging, and advanced technology.

• Address Range Anxiety: Provide clear and accurate information about the range of your EVs and the availability of charging infrastructure.

• Offer a Variety of EV Models: Cater to different consumer needs and preferences by offering a range of EV models across various segments and price points.

Strategy Recommendations for brands to follow in 2025:

• Continue Investing in EV Development: Maintain and increase investment in research and development to further improve EV technology and bring innovative models to market.

• Strengthen Charging Infrastructure Partnerships: Collaborate with charging network providers to expand access to convenient and reliable charging options for EV owners.

• Develop Comprehensive Consumer Education Programs: Provide clear and accessible information about the benefits of EVs, how they work, and how to charge them.

• Offer Competitive Pricing and Incentives: Where possible, strive to make your EV models competitively priced and explore opportunities to offer attractive incentives to potential buyers.

• Highlight the Driving Experience: Emphasize the unique and enjoyable driving experience offered by electric vehicles in your marketing campaigns.

Final sentence (key concept) describing main trend from article:

• The article confirms the ongoing and robust consumer interest in electric vehicles as a significant and stable trend in the automotive market, both in the United States and globally.

What brands & companies should do in 2025 to benefit from trend and how to do it:

• Brands and companies in the automotive industry should continue to prioritize the development and promotion of electric vehicles by:

  • Maintaining and increasing investment in EV technology and production.

  • Actively addressing consumer concerns related to range, charging, and cost through innovation and education.

  • Developing diverse EV portfolios that cater to a wide range of consumer needs and preferences.

  • Collaborating to expand and improve charging infrastructure to support the growing number of EV owners.

Final Note:

• Core Trend:

  • Sustained EV Adoption: The continuous and stable increase in consumer interest and purchase of electric vehicles globally and in the US.

• Core Strategy:

  • Continued Innovation and Infrastructure Development: Brands should focus on improving EV technology, expanding charging infrastructure, and effectively communicating the benefits of electric vehicles to consumers.

• Core Industry Trend:

  • Electrification of the Automotive Industry: The global automotive industry is firmly on a trajectory towards electrification, with increasing investment and production of electric vehicles by major manufacturers.

• Core Consumer Motivation:

  • Environmental Concerns and Technological Appeal: Consumers are primarily motivated by the desire for more sustainable transportation options and the attraction of the advanced technology and driving experience offered by electric vehicles.

Core Trend Detailed (Sustained EV Adoption)

• Name: Sustained EV Adoption

• Description: Sustained EV Adoption describes the ongoing and increasingly widespread acceptance and purchase of electric vehicles (EVs) by consumers in the United States and across the globe. This trend is characterized by a consistent rise in both the consideration rates and the actual sales figures of electric vehicles, indicating a fundamental shift in consumer preferences towards electric mobility as a viable and desirable alternative to traditional gasoline-powered vehicles. This adoption is driven by a confluence of factors, including growing environmental awareness, advancements in EV technology, and the increasing availability of diverse EV models.

• Key Characteristics of the Trend - Summary:

  • Increasing consumer acceptance of electric vehicles as a mainstream option. Growing numbers of consumers are viewing EVs not just as niche or early-adopter vehicles, but as practical and desirable for their everyday transportation needs, leading to a broader market appeal.

  • Steady growth in EV sales year-over-year in both the US and globally. Despite potential economic fluctuations or uncertainties around specific government policies, the actual purchase of electric vehicles continues to rise, demonstrating a tangible and persistent increase in market share.

  • Consistent consideration rates among potential car buyers. Surveys consistently show a significant percentage of consumers actively considering EVs for their next vehicle purchase, indicating a stable underlying interest that suggests continued future adoption.

  • Driven by a combination of environmental consciousness, technological advancements, and economic factors. Consumers are motivated by the desire to reduce their environmental impact, the appeal of innovative EV technology and performance, and the potential for long-term savings in fuel and maintenance costs.

  • Expanding availability of diverse EV models across various vehicle segments. Automakers are increasingly offering a wider range of electric vehicles, including sedans, SUVs, trucks, and more, at different price points, catering to a broader spectrum of consumer needs and preferences.

  • Supported by a developing, although still evolving, charging infrastructure. The ongoing expansion of public and private charging networks is gradually addressing consumer concerns about range anxiety and making EV ownership more convenient for a larger population.

• Market and Cultural Signals Supporting the Trend - Summary:

  • Consistent positive results from consumer surveys indicating stable or growing interest in EVs.

  • Year-over-year increases in the volume and market share of electric vehicle sales in multiple regions.

  • Significant investments by major automotive manufacturers in the research, development, and production of electric vehicles.

  • Increasing government support for EV adoption in many countries through incentives, mandates, and infrastructure development.

  • Growing media attention and public awareness surrounding the benefits of electric vehicles and the transition to electric mobility.

  • The emergence of new business models and technologies related to EV charging and battery management.

• How the Trend Is Changing Consumer Behavior - Summary:

  • Consumers are actively researching and comparing electric vehicles alongside traditional gasoline cars.

  • Factors like range, charging infrastructure, and battery technology are becoming key considerations in vehicle purchase decisions.

  • There is an increasing willingness among consumers to embrace new technologies and adapt their driving and refueling habits.

  • Online resources and peer reviews are playing a significant role in shaping consumer perceptions and decisions about EVs.

  • Consumers are demonstrating a greater openness to brands and manufacturers that are actively investing in and promoting electric mobility.

• Implications Across the Ecosystem - Summary:

  • For Brands and CPGs: Automotive brands need to prioritize and accelerate their transition to electric vehicle production to meet growing consumer demand. CPG companies might see opportunities in products related to EV ownership and maintenance.

  • For Retailers: Car dealerships need to adapt their sales and service models to accommodate the increasing popularity of EVs. Retail locations might also consider installing EV charging stations to attract customers.

  • For Consumers: Consumers will have an expanding selection of electric vehicles to choose from, potentially leading to lower operating costs and a reduced environmental footprint. However, they will also need to adapt to new charging routines and potentially different maintenance requirements.

• Strategic Forecast: The trend of Sustained EV Adoption is projected to continue its upward trajectory in the coming years. As technology continues to improve, prices become more competitive, and charging infrastructure expands, electric vehicles are likely to become an increasingly dominant force in the automotive market. Government policies and growing environmental concerns will further accelerate this transition. While the pace of adoption might vary across different regions, the overall direction points towards a future where electric mobility is the norm rather than the exception.

• Final Thought: The sustained and growing consumer interest in electric vehicles signifies a fundamental shift in the automotive landscape, driven by a powerful combination of environmental awareness, technological progress, and evolving consumer preferences, paving the way for a cleaner and more sustainable future of transportation.

Source: https://www.autoweek.com/news/a64786815/electric-vehicle-demand-survey/