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Innovation of the Day: BassBath presents an immersive clubbing experience for deaf and hearing people

Key Takeaway:

BassBath is a unique clubbing experience that caters to both deaf and hearing individuals, promoting inclusivity and awareness of the deaf community's lived realities.

Findings:

  • The event took place at Shanghai techno club Heim in May 2024.

  • Organized by Transparent Afternoon, a curatorial collective, with both deaf and hearing members on the team.

  • Music was augmented with visuals and vibrations to create an immersive experience for all attendees.

  • Activities like sign language crash courses and rap performances fostered connection between hearing and deaf partygoers.

  • The loud music environment leveled the playing field, encouraging non-verbal communication and self-expression.

Trend:

This event highlights a shift towards more inclusive events and experiences that cater to diverse communities. It demonstrates the value of bringing together different groups to raise awareness, foster empathy, and create a more inclusive society.

Conclusions:

  • BassBath successfully created a vibrant and accessible clubbing experience for both deaf and hearing individuals.

  • The event not only entertained but also educated and fostered connections between different communities.

  • BassBath serves as an example of how inclusivity can be achieved by involving all members of society in the solution.

Implications for Brands:

  • Brands can learn from BassBath's approach to inclusivity and apply it to their own events and experiences.

  • By catering to diverse audiences and promoting understanding, brands can create more meaningful and impactful experiences.

  • Partnering with organizations and individuals from different communities can help brands develop authentic and inclusive initiatives.

  • Embracing inclusivity can enhance a brand's reputation and appeal to a wider range of consumers.

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