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Insight of the Day: Curiosity & Awe: The New Mental Wellbeing Essentials

Globally, 78% of people say awe-inspiring experiences make them feel connected to the world – a topic we previously covered on The Brief (Wunderman Thompson, 2023). Research also suggests curiosity has significant health benefits, including improved memory and higher levels of life satisfaction. Consequently, designers and brands are exploring how wonder-full environments can stimulate awe to promote health.

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