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Insight of the Day: Electric vehicles alone won’t be enough to hit climate goals, research shows

Summary of Research on Electric Vehicles and Australia's Emission Goals


  • EVs Not Enough: Even with rapid adoption of electric vehicles (EVs), Australia is unlikely to meet its climate goals without additional measures.

  • Transport Emissions Rising: Transport emissions, primarily from cars, are projected to grow and become the highest emitting sector.

  • Need for Diversified Solutions: Climateworks Centre's modeling emphasizes the need for a multifaceted approach, including "avoid and shift" strategies.

  • Avoid and Shift: This involves promoting public and active transport, shifting freight to rail, and reducing unnecessary travel.

Key Takeaway:

Australia's focus on EVs needs to be complemented with strategies that encourage a shift away from private vehicles and promote more sustainable modes of transportation.


The rise of EV adoption in Australia is a positive trend, but it's not sufficient to address the complex issue of transport emissions. A holistic approach that considers all modes of transportation is essential.


  • A sole focus on EVs will not achieve Australia's climate goals.

  • Diversifying solutions to include public transport, active transport, and rail freight is crucial.

  • Government policies need to guide investment in these alternative modes of transportation.

  • Setting targets for climate-friendly transport modes will help guide decision-making.

Implications for Brands (Automotive Industry):

  • Diversify Offerings: Expand beyond just EVs and invest in developing sustainable transportation solutions, such as electric bikes, scooters, and public transport infrastructure.

  • Collaborate with Governments: Partner with policymakers to create incentives for consumers to adopt alternative modes of transportation.

  • Promote Sustainable Practices: Highlight the environmental benefits of using alternative transportation modes in marketing campaigns.

  • Invest in Research and Development: Explore innovative solutions for sustainable transportation, such as autonomous vehicles and integrated transport systems.

By embracing a broader approach to sustainable transportation, automotive brands can play a significant role in helping Australia achieve its climate goals while also meeting the evolving needs of consumers.

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