Here's a summary of the article, highlighting the relationship between fandom and identity:
Importance of Fandom
Fandom for music artists (37%) and sports teams (35%) carries the most weight in terms of personal identity for consumers.
Gen Z places the highest value on fandom, particularly for music artists (58%) compared to other generations.
Fandom extends beyond music and sports, with movies, TV, and video games playing significant roles in shaping identity across generations.
Cross-Platform Opportunities
Audiences want to see more crossovers between their favorite media:
Movie fans desire video game adaptations.
Gamers want more celebrity actors in video games.
Video game fans are eager for movies and TV shows based on their favorite games.
The Emergence of "Super Fans"
1 in 10 consumers classify as "M&E Super Fans," whose identity is strongly tied to multiple entertainment fandoms (music, sports, TV, movies, video games).
These super fans offer a lucrative target market: They are heavy spenders on subscription services and highly engaged on social media.
Key Takeaway: Fandom is a powerful force shaping identity, particularly for younger generations. Understanding these fandoms across various media platforms opens up significant possibilities for engagement and cross-promotion opportunities.
Kommentare