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Insight of the Day: Global Ice Cream Trends: More than just a comfort food?

Key Takeaways:

  • Widespread Popularity: Ice cream remains immensely popular globally, with high consumption rates in the UK, Germany, and the US.

  • Shifting Consumer Demands: While ice cream is still largely a comfort food, consumers are increasingly seeking healthier options and new flavor experiences.

  • Functional Ice Cream: There's a growing interest in ice cream with functional health benefits, such as added protein or energy-boosting ingredients.

  • Adventurous Flavors: Consumers are open to unconventional ice cream flavors like floral and savory, though traditional flavors like vanilla and chocolate remain popular.

  • Nostalgia Marketing: Brands are leveraging nostalgia to connect with consumers, offering flavors and branding that evoke childhood memories.

  • Balancing Health and Indulgence: Ice cream brands must strike a balance between offering permissible indulgence and catering to health-conscious consumers.

Additional Insights:

  • Lipstick Effect: The ice cream industry benefited from the "lipstick effect" during economic crises, as consumers sought affordable treats.

  • Plant-Based Alternatives: While some brands are exploring dairy-free options, ice cream is unlikely to become a truly healthy food.

  • Technology in Flavor Creation: Brands are using AI to develop new and customized flavor experiences.


The global ice cream industry is adapting to evolving consumer preferences by incorporating functional ingredients, experimenting with new flavors, and utilizing nostalgia marketing. While ice cream remains a beloved comfort food, brands must innovate to meet the demands of health-conscious consumers and provide unique taste experiences.


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