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Insight of the Day: Here’s how Gen Z, boomers and other generations differ when shopping for cars

According to MarketWatch, Generation Z, Boomers, and other generations differ in their car shopping habits. Here are some key differences highlighted in the article:

1. Generation Z (born after 1996) prefers online shopping for cars and is more likely to use social media platforms and online reviews to research vehicles before making a purchase.

2. Baby Boomers (born between 1946-1964) tend to value in-person interactions and are more likely to visit multiple dealerships before deciding on a car.

3. Generation X (born between 1965-1980) values reliability and practicality in a vehicle and is more likely to purchase a car for its long-term performance.

4. Millennials (born between 1981-1996) are environmentally conscious and are more likely to consider fuel efficiency and eco-friendly features when shopping for cars.

5. Compared to older generations, Generation Z is more open to buying used cars and is willing to forgo brand loyalty in favor of finding the best deal.

Overall, different generations have distinct priorities and preferences when it comes to car shopping, which has implications for car manufacturers and dealerships trying to appeal to a diverse customer base

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