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Insight of the Day: How Gen Zs rebel against Asia’s rigid corporate culture

Gen Z's Rebellion Against Asia's Corporate Culture


  • Young workers in Asia are deeply dissatisfied with the rigid corporate culture characterized by inflexible hierarchies, long hours, and presenteeism.

  • Gallup survey shows low engagement levels among under-35s in East Asia, with Japan and Hong Kong ranking at the bottom globally.

Key Takeaway:

Gen Z workers in Asia are increasingly rebelling against the traditional corporate culture, seeking more flexibility, work-life balance, and meaningful work experiences.


The rise of Gen Z's discontent with traditional corporate culture is a growing trend in Asia, reflecting a generational shift in values and expectations.


  • The rigid corporate culture in Asia is failing to engage and retain young talent.

  • Companies need to adapt to the changing needs and expectations of Gen Z to remain competitive.

Implications for Brands:

  • Embrace flexibility: Offer flexible work arrangements, such as remote work and flexible hours, to attract and retain Gen Z talent.

  • Prioritize work-life balance: Create a workplace culture that values work-life balance and promotes employee well-being.

  • Foster meaningful work: Provide opportunities for Gen Z employees to contribute to meaningful projects and make a positive impact.

  • Cultivate a supportive environment: Encourage open communication, collaboration, and mentorship to help Gen Z employees thrive.

  • Adapt to changing expectations: Stay abreast of evolving trends and preferences among Gen Z to tailor your workplace culture and offerings accordingly.


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