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Insight of the Day: LGBTQ+ Youth Think These Issues are Getting Worse in the U.S

LGBTQ+ Youth's Concerns and Activism in the U.S.

Key Takeaways:

  • Worsening Social Issues: LGBTQ+ youth perceive a decline in various social issues in the U.S., including gun violence, environmental sustainability, individual rights, racism, and homophobia.

  • Disproportionate Impact of Homophobia: LGBTQ+ youth are significantly more likely than their non-LGBTQ+ peers to report worsening homophobia in the country.

  • Political Concerns: Many LGBTQ+ youth feel that politicians are not prioritizing their concerns and that the upcoming election will directly impact their rights.

  • Passionate Advocates: LGBTQ+ youth are actively engaged in advocating for social change, participating in protests and using social media to raise awareness.

  • Importance of Allyship and Education: Schools, workplaces, and brands play a crucial role in fostering inclusivity and supporting LGBTQ+ youth through education and advocacy.


LGBTQ+ youth are increasingly vocal and active in advocating for social change, particularly regarding issues that affect their community and marginalized groups. They are also facing heightened concerns about their rights and safety amidst a political climate perceived as increasingly hostile.


  • The concerns raised by LGBTQ+ youth reflect a growing sense of urgency and frustration with the lack of progress on key social issues.

  • Their active participation in protests and online activism demonstrates their resilience and determination to create a more equitable and inclusive society.

  • The gap in understanding between LGBTQ+ and non-LGBTQ+ youth highlights the need for continued education and dialogue to foster empathy and allyship.

Implications for Brands:

  • Show Genuine Support: Go beyond performative allyship during Pride Month and demonstrate a year-round commitment to LGBTQ+ issues.

  • Advocate for Inclusive Policies: Use your platform to advocate for policies that protect and support LGBTQ+ individuals.

  • Create Safe Spaces: Foster inclusive and welcoming environments in schools, workplaces, and online communities.

  • Educate and Raise Awareness: Partner with LGBTQ+ organizations and experts to educate the public about LGBTQ+ issues and promote understanding.

  • Amplify LGBTQ+ Voices: Provide platforms for LGBTQ+ individuals to share their stories and perspectives.

  • Support LGBTQ+ Organizations: Donate to and partner with organizations that work to advance LGBTQ+ rights and provide resources to the community.

  • Authenticity is Key: Avoid rainbow-washing and ensure that your support for LGBTQ+ issues is genuine and consistent.

By taking these steps, brands can play a meaningful role in supporting LGBTQ+ youth and fostering a more inclusive and equitable society.

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