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Insight of the Day: New DoorDash report finds consumers form ordering habits

DoorDash Report Reveals Online Ordering Trends and Consumer Habits

DoorDash's fourth annual Restaurant Online Ordering Trends Report offers insights into the evolving landscape of online food delivery, highlighting key findings regarding consumer behavior and preferences.

Key Takeaways:

  • Online Ordering is on the Rise:  DoorDash experienced a 21% year-over-year increase in orders in Q1 2024, reflecting the growing reliance on online ordering.

  • Habitual Ordering: Many DoorDash users order most often on Friday and Saturday evenings, indicating a preference for weekend delivery.

  • Last-Minute Needs: Nearly three-quarters of consumers use third-party delivery services for last-minute needs, with men being more likely than women to place urgent orders.

  • Menu and Price Influence Decisions: Menu selection and pricing are the primary motivators when consumers choose new restaurants.

  • Social Media Impact: Younger generations, particularly Gen Z, turn to social media platforms like TikTok and Instagram for restaurant recommendations.

  • Dining Preferences: Most consumers prefer to eat their delivery food at home on the couch, while a significant portion of Gen Zers opt for eating in bed.

Implications for Merchants:

  • Optimize for Weekends: Restaurants should focus on optimizing their operations for peak ordering times on Friday and Saturday evenings.

  • Cater to Last-Minute Needs: Offering quick and convenient delivery options can attract customers seeking last-minute meals.

  • Highlight Menu and Pricing: Clearly presenting menu options and competitive pricing can attract new customers.

  • Leverage Social Media: Restaurants should actively engage on social media platforms to reach younger demographics and showcase their offerings.

  • Consider Packaging: While most consumers prefer to eat from takeout containers, offering eco-friendly or reusable packaging options could appeal to environmentally conscious customers.

By understanding these trends, restaurants can adapt their strategies to better meet consumer expectations and thrive in the evolving online food delivery landscape.

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