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Insight of the Day: New study answers what exactly is the perfect movie length

The new study on movie lengths reveals interesting insights about audience preferences and viewing habits in the United States. Here are some key points from the study:

  • Ideal Movie Length: The study indicates that the perfect movie length, as determined by the poll of 2,000 Americans, is just 92 minutes. This duration was favored by the majority of respondents.

  • Preference for Shorter Movies: Most participants expressed a desire to spend less time at the movie theater, with only a small percentage (2%) believing that movies should exceed two and a half hours.

  • Subtitles Debate: The study also delved into how viewers feel about subtitles. While 15% considered the on/off subtitles debate a hot topic in their households, the majority (77%) deemed it a non-issue.

  • Subtitles Usage: Interestingly, there is a significant variation in subtitle usage based on age groups. Younger respondents, particularly Gen Z (30%) and millennials (23%), were more inclined to watch movies with subtitles compared to Gen X (13%) and boomers (12%).

  • Movie Recommendations: The article also lists five movies that are considered to have the 'perfect' length by audiences. These include Dodgeball, Kung Fu Panda, Beetlejuice, Monsters Inc, and Toy Story 2.

Overall, the study sheds light on evolving audience preferences, highlighting a trend towards shorter movie lengths and varying attitudes towards subtitles among different age demographics.

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