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Insight of the Day: Onion Coffee? Here’s What You Need to Know About the Latest TikTok Trend


  • The Scallion Latte: A new TikTok trend originating from China involves adding chopped green onions to an iced latte.

  • Mixed Reactions: While some find it intriguing, the drink has sparked mixed reactions online, with many expressing disgust.

  • Part of a Broader Trend: This trend is part of China's "dark cuisine," which involves incorporating unconventional ingredients into food and drinks.

  • Other TikTok Coffee Trends:  TikTok has been a platform for other coffee trends like Dalgona Coffee (whipped coffee) and Proffee (coffee with protein shake).

  • Peet's Coffee Embraces Trends: Peet's Coffee recently launched sparkling coffee beverages inspired by a TikTok trend.

Key Takeaway:

  • The Scallion Latte demonstrates the influence of TikTok on food and beverage trends, showcasing the increasing experimentation with unconventional flavors.


  • The growing popularity of "dark cuisine" and other unusual food and drink combinations on social media platforms.


  • While reactions are mixed, the Scallion Latte and similar trends highlight the changing tastes of consumers and their openness to new and unusual flavor combinations.

  • Social media platforms like TikTok play a significant role in popularizing and shaping these trends.

Implications for Brands:

  • Brands can leverage social media trends to create innovative products and attract a wider range of consumers.

  • Experimentation with unconventional flavors can help brands differentiate themselves in the market.

  • Understanding and responding to these trends can be crucial for staying relevant and capturing consumer interest.

  • Brands should carefully consider the potential backlash and mixed reactions before fully embracing unconventional trends.


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