Online fashion shopping is currently the leading category in global e-commerce, according to the ConsumerX 2024 report. Here are the key takeaways:
Popularity:
56.1% of respondents buy clothing and accessories online.
Only 3.1% of respondents never shop online.
37.8% of online shoppers make purchases monthly, and 34.1% shop online more than once a week.
Motivations for Online Shopping:
Convenience: Home delivery and time-saving are key factors.
Cost savings: Cheaper prices and good offers are important drivers.
Other factors: Wider product range, access to reviews, and more product information.
Reasons for Not Shopping Online:
Preference for in-store shopping: 29.5%
Feeling safer in physical stores: 23.6%
Concerns about product quality and payment security: 8.9% each
Delivery issues: 4.8%
Lack of familiarity with online shopping: 8%
Emerging Technologies:
Social commerce: Used by 27.2% of respondents in the past year.
Live shopping: Used by 25.8% of respondents in the past year.
Virtual shopping assistants: Used by 16.1% of respondents in the past year.
Augmented reality: Used by 15.2% of respondents in the past year.
Voice shopping: Used by 11% of respondents in the past year.
Metaverse shopping: Used by 7.6% of respondents in the past year.
Consumer Expectations:
Most shoppers expect brands to adopt new technologies.
Highest interest is in augmented reality, followed by virtual shopping assistants and live shopping.
Overall:
The report demonstrates the continued dominance of online fashion shopping in the global e-commerce landscape. It also highlights the growing adoption of emerging retail technologies, indicating a dynamic and evolving future for online shopping.
Comments