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Insight of the Day: Plant-based products’ long-term success may hinge on sharing the plate with animal products, SPINS data suggests

According to data from SPINS, a plant-based data analytics company, the long-term success of plant-based products may hinge on their ability to share the plate with animal products. The data suggests that plant-based products are most successful when they are positioned as complementary options to traditional animal-based products rather than direct replacements.

The data indicates that consumers are more likely to purchase plant-based products when they are marketed as additions to their plate, rather than substitutes for meat or dairy. This trend is seen across various categories, including plant-based meat alternatives, dairy alternatives, and snacks.

By positioning plant-based products as part of a balanced diet that includes both plant-based and animal-based options, companies may be able to appeal to a wider range of consumers and drive greater long-term success for these products. This approach allows consumers to enjoy the benefits of plant-based products while still incorporating their favorite animal-based products into their meals.

Overall, the data from SPINS suggests that the future success of plant-based products may rely on their ability to coexist with traditional animal products on consumers' plates. By offering a variety of options that cater to different preferences and dietary needs, companies can maximize the appeal and marketability of plant-based products in the long run.

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