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Insight of the Day: Shaken or stirred? 4 refreshing trends to mix up the spirits marketing experience

The article highlights four key trends in the spirits marketing experience for 2024:

1. Tech-enhanced tastes: AI is playing a significant role in enhancing personalization, brand experiences, and community engagement in the spirits industry. With the evolution of AI technology, brands are creating new ways for consumers to discover cocktails and personalized experiences through digital platforms.

2. Limited libations: As consumers seek premium experiences, the spirits industry is seeing a rise in premiumization across various categories, including low and no-alcohol options. Brands are focusing on quality over quantity, offering limited edition cocktails to cater to consumers looking for unique and premium experiences.

3. Sustainable sips: Consumers are increasingly looking for sustainable and eco-friendly options when it comes to their drinks. Brands are responding to this demand by sourcing sustainable ingredients, implementing eco-friendly innovations, and prioritizing environmental initiatives in their products and packaging.

4. Destination drinks: With the resurgence of travel and consumers seeking new experiences, the connection between drinks and destinations is deepening. Non-traditional venues like festivals are becoming popular for enjoying drinks, and pop culture influences are shaping visual aesthetics and themed serves in the drinks industry.

Overall, the focus in 2024 is on innovation, elevation, and reinvention in the spirits industry to create unforgettable experiences for consumers. Marketers across all sectors have an opportunity to embrace these trends and create moments that resonate with consumers on a deeper level.

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