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Insight of the Day: Snack spotlight: Mondelez survey finds satisfying nutritional needs to be a primary APAC snacking motivation

The Mondelez's annual State of Snacking report highlights the following key points regarding snacking trends in the Asia-Pacific (APAC) region:

- Consumers' Focus on Nutrition: The report reveals that consumers in various APAC markets are increasingly using snacks as a way to meet their nutritional needs. This indicates a shift towards more health-conscious snacking habits in the region.

- Importance of Snacks: Snacks have become an essential part of consumers' daily routines, serving not only as a source of enjoyment but also as a way to address their nutritional requirements.

- Changing Snacking Habits: The findings suggest that consumers are moving away from traditional snacking patterns towards more purposeful and intentional snacking choices that prioritize nutrition and well-being.

- Market Insights: The report provides valuable insights into the evolving preferences and behaviors of consumers in the APAC region, shedding light on how snacking habits are being shaped by factors such as convenience, taste, and health considerations.

- Industry Implications: These trends have implications for food manufacturers and brands in the region, emphasizing the importance of offering snack products that not only satisfy taste preferences but also meet consumers' nutritional expectations.

The Mondelez survey underscores the growing significance of nutritional considerations in consumers' snacking decisions in the APAC region, indicating a broader shift towards healthier and more purposeful snacking choices.

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