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Insight of the Day: The beauty tenniscore boom being fuelled by athlete-founded brands

Athlete-Founded Beauty Brands: A Growing Trend


  • Athletes Entering Beauty Industry:  Professional athletes like Serena Williams, LeBron James, and Dwayne Johnson are launching their own beauty brands.

  • Not a New Phenomenon: Other athletes like Maria Sharapova, Naomi Osaka, Federica Pellegrini, and Kobe Bryant have previously ventured into the beauty space.

  • Diverse Offerings:  The athlete-founded brands span various categories, including skincare, sun care, and male grooming.

Key Takeaway:

The beauty industry is attracting a growing number of professional athletes who are leveraging their personal brands and influence to launch successful beauty ventures.


The rise of athlete-founded beauty brands is a notable trend within the beauty industry, reflecting the increasing convergence of sports and beauty.

Consumers Addressed:

  • Fans of the Athletes: These brands likely appeal to fans who admire the athlete's lifestyle and values.

  • Specific Demographics: Some brands, like Naomi Osaka's Kinlò, target specific demographics, such as those with melanin-rich skin.

  • Health and Wellness Enthusiasts:  Athletes often promote healthy lifestyles, which may attract consumers interested in wellness-oriented beauty products.


  • Athletes are leveraging their personal brands and influence to enter the beauty industry.

  • This trend highlights the growing intersection between sports, wellness, and beauty.

  • The success of these brands indicates a consumer appetite for products associated with athleticism and healthy lifestyles.

Implications for Brands:

  • Competition:  Established beauty brands may face increased competition from athlete-founded brands.

  • Partnerships:  Brands may explore collaborations with athletes to tap into their fan base and expand their reach.

  • Authenticity:  Athlete-founded brands can leverage the athlete's personal story and values to create authentic and relatable products.

Implications for Society:

  • Diversification of Beauty Industry:  The entry of athletes brings new perspectives and voices to the beauty industry.

  • Promotion of Healthy Lifestyles:  Athlete-founded brands often promote healthy lifestyles, potentially influencing consumer behavior.

  • Economic Impact:  The success of athlete-founded brands can contribute to the economy and create new job opportunities.


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