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Insight of the Day: The best TikTok food trends of 2024

TikTok Food Trends 2024 (so far):


  • Shift from stunt food to genuine cooking and practical tips.

  • Rise of cottage cheese as a versatile ingredient.

  • Popularity of raw carrot salad for its perceived health benefits.

  • Controversy surrounding Chipotle portion sizes.

  • Emergence of chamoy pickles, often with creative additions.

Key Takeaway:

TikTok remains a major influencer in food trends, but the focus is shifting towards healthier, more practical, and less gimmicky content.


Authenticity and health consciousness are driving food trends on TikTok, with a preference for simple recipes and ingredients with perceived health benefits.


TikTok's evolving food landscape reflects changing consumer preferences and a desire for genuine culinary experiences. Brands need to adapt to this shift by offering authentic and health-focused content to resonate with TikTok's audience.

Implications for Brands:

  • Focus on authenticity: Share genuine recipes and cooking tips that resonate with users seeking practical and helpful content.

  • Embrace health-conscious trends: Incorporate healthy ingredients like cottage cheese and vegetables into marketing campaigns and product offerings.

  • Engage in conversations: Participate in trending discussions, such as the Chipotle portion debate, to show awareness and responsiveness to consumer concerns.

  • Experiment with creative flavors: Explore unique flavor combinations, like chamoy pickles, to capture attention and appeal to adventurous palates.

  • Partner with influencers: Collaborate with TikTok creators to showcase products and reach a wider audience.

By understanding and adapting to these trends, brands can leverage TikTok's influence to promote their products and connect with a large and engaged audience.


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