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Insight of the Day: The Keg Stand's on Top: Market Force Study Reveals What it Takes to Win in the Hyper-Competitive Casual Dining Space

Here are some key findings from the study:

  1. Consumer Preferences:

  • Over 60% of consumers prefer chain restaurants for steak and seafood.

  • Independent restaurants are more popular for Bar & Grill, Breakfast, and Asian-themed dining, with 35-40% of patrons favoring independents for these cuisines.

  • Pizza and Italian dining establishments see an almost equal split between chain and independent preference by consumers.

  1. Impact of Economic Shifts:

  • Recent price increases have significantly impacted consumer behavior.

  • 72.1% of diners noted changes in their spending habits due to these price hikes.

  • 58.5% stated that price increases influenced their ordering decisions.

  • To counteract this, diners are seeking out promotions, special offers, and better value for money.

  1. Loyalty and Brand Trust:

  • The Keg Steakhouse and Bar, HuHot Mongolian Grill, Texas Roadhouse, Longhorn Steakhouse, and Cheddar’s Scratch Kitchen top the Customer Loyalty Index, emphasizing a strong consumer preference for steakhouse brands.

  • Brand trust is best represented by Bonefish, Pizza Ranch, Carrabba’s Italian Grill, First Watch, and Longhorns.

  1. Challenges for Restaurant Chains:

  • Despite high scores for friendly service, clean facilities, and menu variety, restaurant chains face challenges.

  • Delivering a differentiated experience, offering healthy food choices, and providing compelling promotions are areas for improvement.

  • The study identifies 4-5 clear opportunities for each brand to enhance the overall customer experience.

  1. Correlation with Satisfaction:

  • Satisfaction with the most recent visit correlates strongly with the likelihood of return visits and recommendations.

  1. Insights into Delivery Services and Technology:

  • The study also provides insights into the performance of delivery service providers.

  • Integration of technology, such as tablets and QR codes, plays a role in dining experiences

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