top of page

Insight of the Day: The Top Movies Young Consumers Are Buying Tickets for This Summer


  • The summer movie season is crucial for the recovery of the box office after a challenging year due to strikes and pandemic impacts.

  • Gen Z and Millennials are key demographics targeted by theaters to drive ticket sales.

  • Specific movie releases catering to these age groups are expected to be the top performers.

Key Takeaway:

  • The summer movie season is a critical period for theaters to regain momentum and attract younger audiences who are pivotal in reviving the industry.


  • There's a growing reliance on blockbuster movies to drive theater attendance, especially among Gen Z and Millennials.

  • The success of summer releases is crucial for the overall health of the movie industry.

  • Young consumers prefer sequels and familiar franchises, indicating a strong loyalty to established stories.


  • The 2024 summer movie season will be a litmus test for the industry's ability to recover and adapt to changing consumer preferences.

  • The performance of movies targeting Gen Z and Millennials will provide insights into the future direction of film production and marketing.

Implications for Brands:

  • Movie studios and theaters need to invest in understanding and catering to the preferences of Gen Z and Millennials to ensure the success of their releases.

  • Brands can leverage the popularity of anticipated summer movies through tie-in promotions and collaborations.

  • Understanding the success factors of these films can guide brands in creating engaging content and marketing strategies that resonate with younger audiences.


bottom of page