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Insight of the Day: ‘Vegan’ or ‘free-from’? Tackling lack of awareness of the difference between allergen and dietary labelling

The article you provided from FoodNavigator highlights an important issue regarding consumer awareness of vegan labels and their implications. Here's a summary of the key points:

1. Consumer Awareness: Many consumers are not fully aware that products labeled as "vegan" may not be free from allergens or other substances that they might be trying to avoid. While a product may be vegan, meaning it doesn't contain any animal-derived ingredients, it may still contain allergens or other additives that are not suitable for certain dietary restrictions.

2. Labeling Confusion: The article suggests that there is confusion among consumers regarding the meaning of vegan labels. Some consumers may assume that if a product is labeled as vegan, it is automatically free from all allergens or other ingredients they are trying to avoid. However, this is not always the case, and consumers need to be aware of the specific ingredients in products, especially if they have dietary restrictions or allergies.

3. Importance of Clear Labeling: Clear and transparent labeling is crucial to help consumers make informed choices about the products they purchase. Providing detailed ingredient information, including potential allergens or other substances, can help consumers better understand what they are consuming and avoid any potential health risks.

4. Industry Responsibility: Food manufacturers and retailers play a key role in ensuring that their products are accurately labeled and provide clear information to consumers. This includes accurately representing the ingredients used in products and providing clear allergen information on labels.

Overall, the article highlights the importance of consumer education and transparent labeling practices to ensure that consumers are aware of what they are purchasing and consuming, especially in the context of vegan products and dietary restrictions.

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