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Insight of the Day: Why are adults without kids hooked on Bluey? And should we still be calling it a ‘kids’ show’?

Blurring Lines Between Kids' and Adult TV

  • The traditional distinction between children's and adult television is becoming less clear.

  • Adults are increasingly drawn to high-quality children's shows like Bluey, challenging the notion of it being strictly a "kids' show."

Bluey's Resonant Themes

  • Positive parenting: Bluey offers adults valuable lessons on gentle parenting, kindness, and empathy.

  • Complex emotions: The show's emotional depth appeals to adults as it tackles themes of playfulness and emotional complexity.

  • Childhood healing: Bluey provides a positive and affirming viewing experience for adults who might have lacked diversity and representation in their childhood shows.

The Broader Trend

  • Adult fandoms for children's shows are becoming more common (e.g., My Little Pony's "Bronies").

  • This trend highlights a desire to embrace playfulness, explore identity, and challenge traditional notions of masculinity and adulthood.

Shifting Landscape of Children's TV

  • Streaming services like Netflix intentionally blur the lines between children's and adult content to attract a wider audience (e.g., Stranger Things).

  • Parents are often driving the Bluey obsession, keeping their children hooked and, in turn, getting hooked themselves.

Key Takeaway

The lines between children's and adult television are increasingly blurred. Shows like Bluey resonate with adults due to their positive messages, emotional depth, and ability to provide a fresh, inclusive perspective compared to the shows of many adults' childhoods.


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