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Insight of the Day: Why are consumers avoiding food and beverage outlets?

Summary of YouGov Survey on Food Hygiene in Australia

Findings:

  • Half of Australians have stopped ordering from food and beverage outlets due to concerns about hygiene.

  • Younger generations (Gen Z and Millennials) are more likely to avoid establishments due to hygiene concerns.

  • Visible cleanliness, best practices in food handling/storage, and staff hygiene are key factors for Australians to trust an establishment's hygiene.

  • Restaurants and cafes are perceived as most hygienic, while food courts and fast-food chains are seen as least hygienic.

  • A significant portion of Australians have witnessed hygiene issues firsthand at fast-food chains and food courts.

Key Takeaway: Poor hygiene practices significantly impact consumer choices, with younger generations being particularly sensitive. Maintaining visible cleanliness and demonstrating good hygiene practices are crucial for F&B outlets to gain consumer trust.

Trend: Growing consumer awareness and concern about food hygiene, especially among younger generations.

Consumer Motivation: Maintaining personal health and safety by avoiding establishments with questionable hygiene practices.

Driving Trend: Increased media coverage of food safety incidents and a heightened focus on health and well-being in the wake of the pandemic.

Target Consumers: All Australian residents aged 18 or older, with a particular focus on younger generations (Gen Z and Millennials).

Product/Service Description: Food and beverage outlets, including restaurants, cafes, pubs/bars, fast-food chains, and food courts.

Conclusions: Food hygiene is a major concern for Australian consumers, impacting their dining choices. Businesses need to prioritize visible cleanliness, staff hygiene, and food safety practices to attract and retain customers.

Implications for Brands:

  • Prioritize and invest in hygiene practices to build consumer trust.

  • Clearly communicate hygiene measures to assure customers.

  • Address hygiene concerns proactively, especially for fast-food chains and food courts.

Implications for Society:

  • Increased awareness and demand for stricter hygiene standards in the F&B industry.

  • Potential for stricter regulations and enforcement of food safety guidelines.

  • Encourages a culture of transparency and accountability regarding food hygiene practices.

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