What Is the “Granny Print Revival” Trend? – When Nostalgia Meets New Luxury The “Granny Print Revival” transforms retro florals and tapestry-inspired fabrics into the new language of quiet luxury and ironic nostalgia. Vintage Reverence:  The trend reinterprets your grandmother’s wallpaper patterns—think jacquard florals, muted pastels, and antique-inspired textures—into sophisticated modern wear. Sentimental Sustainability:  Designers are embracing slow fashion values, repurp

What Is the “Fashion Activism” Trend? – When Wardrobes Become Weapons of Change Fashion activism transforms clothing from a product into a political and ethical statement. Style as a Statement:  People use what they wear to express values, from sustainability and fair labor to gender equality and climate awareness. Conscious Consumption:  Buying ethically sourced and sustainable clothes supports transparency and holds brands accountable. Everyday Activism:  Clothing becomes a

What Is the “Emotional Duality” Trend? – When Fashion Feels Again This trend reflects how emotional storytelling meets structured design. Fashion for Spring/Summer 2026 celebrates vulnerability, depth, and balance — emotional intelligence expressed through wardrobe choices. Emotional Minimalism:  Designers fuse simplicity with sentiment — clean lines paired with cutouts, draping, and vibrant pops of cobalt and rose tones. The effect is serene but expressive. Contrasting Aesth

What Is the “Flip-Flop Revival” Trend? – Comfort Elevated Through Quiet Luxury The “Flip-Flop Revival” trend marks the rise of understated, luxury-driven comfort footwear. It reflects a broader fashion shift toward effortless sophistication — championed by Gen Z and Millennial consumers who blend casualwear with couture sensibilities. Luxury Minimalism in Motion:  The Row’s sleek City flip-flop reimagines beachwear as a high-fashion essential, balancing comfort with quiet pre

What Is the “Mythic Reinvention” Trend? – Where Fashion Meets Fantasy The “Mythic Reinvention” trend captures the merging of mythology, fashion, and personal storytelling — where icons like Heidi Klum use transformation to express identity, creativity, and power. Pop Culture Meets Mythology:  Klum’s Medusa look reflects the growing trend of modern icons reimagining mythological archetypes as symbols of strength and allure. Through costume artistry, she transforms ancient myth

What Is the “Holiday Pullback” Trend? The 2025 holiday season is witnessing a measurable slowdown in apparel spending, as shoppers plan to spend an average of 6% less overall  compared to last year. Within clothing specifically, many consumers intend to reduce purchases and focus on value or necessity. Clothing budgets are among the first to be cut as consumers prioritise essentials. Retailers will see fewer impulse buys and more thoughtful spending decisions. Discounting and

What Is the “Freaky Shoes” Trend? TikTok’s latest fashion craze has a name — Freaky Shoes  — and it’s redefining what it means to stand out from the ground up. Popularized by Mandy Lee (@oldloserinbrooklyn) , the fashion analyst known for her sharp trend forecasting, the movement celebrates unconventional, artistic, and experimental footwear  that challenges mainstream style. Signature elements:  Chunky platforms, split toes, animal shapes, transparent layers, fur, and metall

What Is the “Bold Reinvention” Trend? Marking its 10th anniversary , Public Desire  has unveiled a comprehensive rebrand that signals a powerful new chapter in its evolution from fast-fashion footwear label to an elevated, design-led brand . The transformation includes a new logo, website, tone of voice, and visual identity  — all rooted in a “fashion-first” philosophy that blends accessibility with aspirational design . Rebrand highlights:  New logo, updated digital experien

What Is the “Pop Star x Fashion House” Trend? Italian denim giant Diesel  and global music sensation Karol G  have joined forces to release a capsule collection inspired by her latest album, Tropicoqueta. This collaboration, conceived by Diesel’s creative director Glenn Martens , merges Karol G’s fearless, tropical aesthetic  with Diesel’s raw, denim-rooted attitude. It celebrates individuality, confidence, and freedom through color, texture, and iconic Y2K silhouettes — from

What Is the “Modern Femininity Revival” Trend? At the WSJ. Magazine 2025 Innovator Awards  in New York City, Hailey Bieber  redefined power dressing through the lens of sensual minimalism. Wearing a strapless leather dress from Saint Laurent’s Spring 2026 Ready-to-Wear collection , she embodied the essence of “provocative femininity”  — a recurring theme in creative director Anthony Vaccarello’s  work. Designer:  Anthony Vaccarello for Saint Laurent Collection:  Spring 2026 R

What Is the “AI-Driven Fashion Discovery” Trend? OneOff, the new shopping platform backed by Eva Hermès , Revolve , and Jamie Mizrahi , is pioneering a new category of digital retail: personalized fashion discovery powered by artificial intelligence and celebrity inspiration. The app positions itself as the “Spotify of fashion” , transforming how consumers find and shop for looks they love—from Winnie Harlow’s red-carpet outfits  to influencer streetwear. Fashion meets stream

What Is the “Luxury-as-Identity” Trend? The Kardashians’ ongoing cultural dominance reveals a defining modern phenomenon: the transformation of luxury into a psychological marker of self-worth . Their curated world of wealth, beauty, and aspiration doesn’t just entertain—it conditions viewers to equate visibility with value . Luxury as lifestyle currency:  The Kardashians don’t merely showcase wealth—they turn it into a social language. Designer handbags, cars, and couture be

What Is the “Medical Meets Performance” Trend? FIGS’ latest move—outfitting Team USA’s medical staff at the 2026 Winter Olympics —signals the rise of a new category in apparel: performancewear for essential professionals . Once confined to hospitals, scrubs are now entering global arenas, merging utility, innovation, and national pride . Healthcare on the global stage:  FIGS becomes the first-ever scrubs brand to stand alongside Ralph Lauren and Nike  at the Olympics, a miles

What Is the “P90 Revival” Trend? The Palace x Nike P90 Collection  celebrates the fusion of football heritage and skate culture , reviving Nike’s iconic early-2000s Total90 (T90)  line with a modern, street-ready twist. This collaboration reflects how brands are redefining sports nostalgia for a new audience—where style, culture, and community overlap. Retro revival meets Gen Z energy:  The collection pays homage to Nike’s Total90 era—once synonymous with Premier League domin

What Is the “Global Style Amplification” Trend: When Fashion and Fandom Collide. The Fusion of Fashion, Fandom, and Cultural Influence Calvin Klein’s latest campaign with Jung Kook of BTS  marks a defining moment in how luxury and pop culture merge to command global attention. This collaboration symbolizes the next phase of brand-celebrity synergy —one rooted in authenticity, cultural fluency, and lifestyle storytelling. The Campaign:  Over 20 new pieces blending Calvin Klein

What Is the Trend: “Everyday Augmentation” — From Exoskeletons to Empowered Sneakers Nike’s Project Amplify  represents a breakthrough in consumer-level biomechanics — a powered footwear system  that assists leg movement the same way an e-bike assists pedaling. Rather than focusing on elite performance, Nike is building technology that democratizes endurance  for the everyday mover. Integrated robotics.  The shoe combines a lightweight motor, drive belt, and rechargeable batt

What is the “Next-Gen Fashion Intelligence” Trend: Youth Power Meets Tech Precision The WWD x BCG Future of Fashion Report  reveals a fundamental rewiring of the global fashion landscape, driven by Gen Z and Gen Alpha’s cultural dominance and digital fluency. Fashion’s leadership must now navigate a consumer environment where young shoppers no longer follow — they set  the pace. With AI, social media, and personalization reshaping decision-making, brands are being forced into

What Is the Silver-Screen Meets Runway Trend: Hollywood to High Fashion This trend spotlights the growing crossover of film icons onto fashion runways, signifying both a cultural mash-up and strategic collaboration. It highlights how movie stars step into fashion’s spotlight, not just as guests but as models, turning catwalks into cinema-scenes. Implication: Brands can leverage actor prestige to amplify runway relevance and cultural cachet. Big-name actors walking in major fa

What Is the Converse Japan Trend: Creative Autonomy as Cultural Power While Nike’s global Converse division struggles to maintain relevance, Itochu’s Converse Japan has redefined the brand as a fashion-forward cultural symbol. Under Itochu Corporation, Converse Japan operates independently — free from Nike’s centralized control — allowing it to evolve into a design-driven, locally resonant label. The result? A brand that feels distinct, desirable, and deeply connected to Japa

What is the Balletcore Luxe Trend: From Stage to Street Ballet-inspired fashion is taking center stage again — this time with a modern, luxurious twist. The movement blends grace and discipline with contemporary cool, bringing soft femininity into high-fashion and performance settings. The rebirth of Balletcore The trend merges nostalgia and minimalism with sensuality. Rodrigo’s Miu Miu ensemble — complete with crystal embellishments and ballet flats — captures this balance o