What Is the Trend: “Flavor Virality” — When Local Innovation Sparks Global Cravings A single experimental drink from a small San Jose café , Academic Coffee, reshaped beverage trends across the country. The Banana Cream Pie Latte , a creamy, dessert-inspired drink blending real bananas, cream, and Biscoff cookie crumbles, became an overnight social media sensation —and a case study in how local creativity meets digital amplification. The Origin:  Created by accident while tes

What Is the “Global Style Amplification” Trend: When Fashion and Fandom Collide. The Fusion of Fashion, Fandom, and Cultural Influence Calvin Klein’s latest campaign with Jung Kook of BTS  marks a defining moment in how luxury and pop culture merge to command global attention. This collaboration symbolizes the next phase of brand-celebrity synergy —one rooted in authenticity, cultural fluency, and lifestyle storytelling. The Campaign:  Over 20 new pieces blending Calvin Klein

What Is the Trend: “Assisted Discovery” — AI as the Starting Point, Not the Endpoint Artificial intelligence has become a daily fixture in digital commerce — but shoppers still call the final shot. The latest joint study by the Interactive Advertising Bureau (IAB)  and Talk Shoppe  reveals a striking paradox:AI now drives discovery and comparison for nearly half of online consumers, yet 95% of shoppers verify its recommendations elsewhere before purchasing . AI ranks second o

What Is the Trend: “Everyday Augmentation” — From Exoskeletons to Empowered Sneakers Nike’s Project Amplify  represents a breakthrough in consumer-level biomechanics — a powered footwear system  that assists leg movement the same way an e-bike assists pedaling. Rather than focusing on elite performance, Nike is building technology that democratizes endurance  for the everyday mover. Integrated robotics.  The shoe combines a lightweight motor, drive belt, and rechargeable batt

Hollywood’s Identity Crisis in the Age of Streaming and Shifting Audiences The New Reality: Stardom No Longer Sells — Story and Strategy Do In 2025, Hollywood faces an existential problem: audiences are no longer showing up for star power alone. The Smashing Machine , Roofman , After the Hunt , and Good Fortune  — all featuring A-list names like Dwayne Johnson, Julia Roberts, and Keanu Reeves — have bombed spectacularly. Once the surest bet in entertainment, celebrity-led cin

A Fraught, Funny Family Story About Creation, Regret, and What We Leave Behind The Return of the Intimate Epic: Art, Family, and Emotional Architecture With Sentimental Value  releasing in theaters on November 11, 2025 , Joachim Trier continues his exploration of creative identity, emotional inheritance, and generational reconciliation . Following his acclaimed The Worst Person in the World , Trier shifts from romantic self-discovery to the existential mess of family and film

A Reimagined Classic That Stays Male, Material, and Morally Deranged The New Obsession: Reviving Narcissism for the Digital Age As society reexamines the symbols of excess and psychosis that defined the late 20th century, Luca Guadagnino’s American Psycho  reimagining promises to dissect modern masculinity, capitalist rot, and the algorithmic ego . While early rumors suggested a gender-swapped version, sources now confirm that Patrick Bateman will remain male , reaffirming Gu

A Family Thriller for the Post-Truth Era: How Fear and Ideology Redefine the Modern American Drama In a time when politics has become personal and “truth” feels negotiable, Anniversary  captures the unease of a nation in ideological free fall. The film transforms a family celebration into a psychological battleground, revealing how authoritarian movements infiltrate ordinary households through emotional intimacy, nostalgia, and trust . This isn’t just a domestic drama — it’s

What is the “Realism in Doomsday Drama” Trend: Authentic Anxiety Meets Hollywood Spectacle This trend reflects how entertainment is increasingly rooted in real-world institutional protocols, blending high drama with accurate depictions of systems, decisions, and human reactions under catastrophic stress. The film draws on expert consultation, governmental models and real nuclear strategy to present a scenario that — while fictional — resonates with plausibility. Institutions

What Is the “Streaming Duality” Trend: Emotional Intimacy & Existential Tension Dominate Viewership This week’s Netflix charts reveal a compelling audience split: Nobody Wants This , a romantic dramedy about flawed love and human connection, topped the TV rankings, while A House of Dynamite , a high-stakes political thriller, led film viewership. Together, they signal a larger streaming trend — audiences crave both emotional realism and high-octane intensity , toggling betwee

What is the “Eco-Anxiety” Trend: Climate Concern Moves into Mental Health Territory The article highlights how anxiety about climate change—often termed “eco-anxiety”—is increasingly being recognised as a mental-health phenomenon rather than simply an environmental concern. People (especially younger generations) feel distress, guilt, helplessness, and existential worry about environmental degradation, and this is influencing behaviours, identities and expectations. Emotional

What is the “AI + Video Travel Surging” Trend: Imagery, Intelligence and Itinerary Intersect This trend reflects how travel planning is being transformed by video content and artificial intelligence (AI) tools, turning browsing into booking and inspiration into itinerary in seconds. According to the research, destination video content, social-media reels and AI-driven recommendation engines now play a central role in shaping where people go, how they plan, and what they expec

What is the “Psychological Car-Choice” Trend: Buying Cars for Identity, Emotion & Context This trend says that consumers don’t simply buy cars for transport—they buy them because the vehicle says who  they are, how  they feel, and what  their life means. Car-buying becomes an act of self-expression and meaning-making, influenced by emotional drivers, social signals and practical needs. Identity projection.  Many buyers select vehicles that reflect their own self-image or the

What is the “Next-Gen Fashion Intelligence” Trend: Youth Power Meets Tech Precision The WWD x BCG Future of Fashion Report  reveals a fundamental rewiring of the global fashion landscape, driven by Gen Z and Gen Alpha’s cultural dominance and digital fluency. Fashion’s leadership must now navigate a consumer environment where young shoppers no longer follow — they set  the pace. With AI, social media, and personalization reshaping decision-making, brands are being forced into

What is the “Premium QSR Beverage Expansion” Trend: Drinks as Destination Fast-casual restaurant chains are shifting their strategy: beverages are no longer side items—they’re becoming destination offerings . Taco Bell’s rollout of its Live Más Café concept into Texas (Dallas on Nov 6, Houston on Nov 20) is a perfectly timed example. The move signals that chains are leveraging premium coffee, specialty drinks, and lifestyle-oriented beverages to capture younger consumers and

What Is the “Artist-Endorsed Lifestyle” Trend: Music Meets Marketing Momentum The new Luminate report spotlights a major shift in brand strategy: pairing emerging music artists with consumer categories based on behavioral, emotional, and demographic alignment. Instead of relying solely on megastars like Taylor Swift, brands are finding more authentic connections through artists like Bailey Zimmerman , Ana Bárbara , and Lainey Wilson , whose audiences mirror the psychographics

What Is the “Character Collab Snack” Trend: When Food Becomes Fandom Merchandise This trend reflects how snack brands are embracing fandom culture by collaborating with iconic intellectual properties — turning everyday treats into collectible, shareable moments. The Mister Donut × Pokémon campaign launching in Japan on November 5 2025 demonstrates how food, nostalgia and limited-edition design meet to drive excitement, social media buzz, and cross-category impulse. Fandom mee

What Is the “Empowered Spirits” Trend: Women-Led Brands Redefine the Liquor Landscape BIATCH Tequila represents a seismic shift in the premium spirits market — one where empowerment, design, and authenticity converge. This trend highlights how women-led and purpose-driven brands are reshaping what luxury liquor means to a new generation. Beyond taste and terroir, success now depends on how a brand embodies community, culture, and confidence. Empowerment as business model.  Fo

What Is the “Functional Flavor” Trend: When Nutrition Meets Experience A generational transformation is reshaping the definition of health and wellness. For Gen Z and Millennials, food is not simply nourishment—it’s an act of conscious self-expression. These consumers view nutrition, functionality, and flavor as equally essential components of their wellness journey. They are building diets around protein, fiber, and gut health while demanding clean labels and vibrant global

What is the “Sweetener Blend” Trend: Re-Defining Sweetness with Plant-Driven Harmony A new paradigm is unfolding in food and beverage innovation: sugar is no longer the default benchmark for sweetness. Consumers are embracing plant-based and blended sweeteners that align with health, flavor, and sustainability goals. This trend is not simply about replacing sugar—it’s about redefining the sensory and emotional experience of sweetness. Blended sweeteners over single-ingredient

What is the “Blurred Friday & Resale Rise” Trend: The Shift from Peak Events to Continuous Conscious Shopping Consumers are increasingly moving away from single-day shopping peaks like Black Friday and instead are spreading spending across the season — while simultaneously ramping up interest in second-hand fashion. This dual shift signals that the traditional calendar of retail hype is being replaced by smarter, more selective behaviour and that resale is transitioning from

What Is the “Functional Beauty Drinks” Trend: The Fusion of Aesthetics and Wellness Functional beauty drinks represent a powerful convergence between skincare, nutrition,  and wellness . These beverages promise visible beauty results—from glowing skin to stronger hair and nails—while fitting seamlessly into modern, on-the-go lifestyles. What was once niche has now become a mainstream beauty ritual, uniting science, flavor, and self-expression in a bottle. Beauty from within g

What is the “Flavor & Texture Maximalism” Trend: The Great Candy Amplification Flavor and texture maximalism is the movement where candy—and snacks more broadly—are being designed not just to satisfy taste but to exaggerate  it. It’s about bold flavor combinations, dramatic mouth-feel contrasts, layered textures and visual theatrics. This trend transforms candy from simple treats into multi-sensory experiences that demand attention and social sharing. Flavor amplification.  C

A razor-edged and darkly funny examination of modern youth, Oscar Boyson’s “Our Hero, Balthazar”  is part coming-of-age odyssey, part internet fever dream. At once hilarious and harrowing, it explores how young men craft identities in the age of constant performance — where morality is measured in likes, and heroism has become a hashtag. Modern Youth Under the Ring Light Boyson’s debut feature is a biting social satire disguised as a road movie , following a privileged prep-s