What Is the “Chef-Generated Content” Trend: Where Culinary Craft Meets Social Media Influence Chefs Become Digital Storytellers Once confined to kitchens and cooking shows, chefs are now commanding audiences on TikTok and Instagram.This shift has transformed them from behind-the-scenes creators into cultural tastemakers who bridge food innovation and entertainment. Authenticity as the New Advertising According to Lars Smith of State of Mind Pub  and Abby Hughes of Belle Commu

What Is the “Digital Dining Divide” Trend: How Convenience Is Rewriting the Restaurant Rulebook Takeout Becomes Lifestyle Food delivery has evolved from a convenience to a cultural norm. Toast’s 2024 survey of 850 adults shows that 100% of respondents ordered takeout or delivery in the last 30 days , proving that off-premise dining is now a default, not an exception. Delivery Apps Dominate — but Direct Ordering Gains Ground48% of respondents use DoorDash most frequently , yet

What Is the “Flavor-Fueled Short Film” Trend: Cinema Meets Culinary Storytelling Food as the Protagonist McCain Foods’ Masala Movie  brings flavor to life by turning its new products — Masala Fries  and Chili Garlic Potato Bites  — into cinematic heroes.This marks a cultural pivot where food isn’t just consumed; it’s celebrated as narrative and emotion. Bollywood as a Branding Vehicle Shot entirely in Mumbai by director Nitin Menon, the short film captures the energy of Bolly

When ambition turns deadly Everybody Loves Me When I’m Dead (2025)  is a Thai neo-noir crime drama  directed by Nithiwat Tharatorn  ( Fan Chan , Teacher’s Diary ) and co-written with Sopana Chaowwiwatkul . The film follows two Bangkok bank employees who steal from an unclaimed account — only to discover the money belongs to a dangerous criminal syndicate. What begins as a desperate attempt to escape poverty spirals into a tense, morally charged descent through debt, deceit, a

What Is the “Spooky Candy-Topped Latte” Trend: Sweet Nostalgia Meets Seasonal Spectacle Dessert Becomes a Drink Dunkin’s Candy Bar Signature Latte  fuses classic Halloween candy flavors—chocolate, toffee, peanut butter, and pretzel—into a drinkable dessert.It satisfies consumers’ craving for indulgence while transforming the childhood joy of trick-or-treating into an adult-friendly ritual. Festivity as Flavor This beverage doesn’t just taste like Halloween; it performs it.To

What Is the “Pumpkin Cup” Trend: Seasonal Gimmick or Cultural Signal? Baristas Serve Lattes in Hollowed-Out Gourds Influencers are bringing carved pumpkins into Starbucks, asking for their fall-themed drinks to be made directly inside the pumpkin rather than a cup.The result is a visually striking beverage that leans into autumn aesthetics and social media shareability. A Fusion of DIY Ritual and Café Experience The trend merges handcrafted charm (the carved pumpkin) with com

What Is the “Ice Cream-Inspired Soda” Trend: Drinkable Dessert Delight Dessert Meets Drink The Mug Root Beer Floats Vanilla Howler  marks a new category of indulgence — a soda that tastes like an ice cream float but skips the dairy.This crossover innovation bridges the gap between classic soda nostalgia and modern convenience, offering the pleasure of dessert in liquid form. Nostalgia Reinvented By channeling the iconic root beer float experience, the drink taps into emotiona

What Is the “Satin Minimalism” Trend: Redefining Runway Elegance The New Face of Luxury Madison Beer’s appearance at the 2025 Victoria’s Secret Fashion Show epitomized “satin minimalism” — a fusion of classic sensuality and understated sophistication.The look paired Jimmy Choo’s sleek Elsy slingback sandals with a sheer lace halter gown by Georges Hobeika, transforming simplicity into allure through refined detail. Minimalism as Magnetism Instead of statement excess, satin mi

When heaven’s plans meet human chaos Good Fortune (2025)  is a romantic dramedy  written, directed, and produced by Aziz Ansari , starring Keanu Reeves , Sandra Oh , Seth Rogen , Keke Palmer , and Ansari  himself. The film follows Gabriel , a clumsy but well-meaning angel (played by Reeves) who meddles in the lives of two people at opposite ends of the social spectrum — a struggling gig worker ( Aziz Ansari ) and a wealthy venture capitalist ( Seth Rogen ). His celestial inte

What Is the “Tangping Travel” Trend: Rest as Resistance From Tourism to Tranquility “Tangping Travel” — or “lie-flat travel” — reflects a new cultural philosophy among China’s youth: rejecting over-scheduled, overpriced, and performative vacations in favor of rest and authenticity.This trend blends minimalism, anti-consumerism, and quiet rebellion, turning leisure into a subtle act of social defiance. Camping Over Capitalism The tent has become the new travel symbol — afforda

What Is the “Gamified Loyalty” Trend: Turning Engagement Into Play Loyalty Meets Entertainment Gamified loyalty transforms traditional point-and-purchase models into interactive ecosystems. By introducing challenges, rewards, and immersive storytelling, brands make loyalty feel alive rather than transactional.This evolution turns shopping into play — every action becomes part of a rewarding experience loop that fosters emotional attachment and sustained engagement. The Shift

What Is the “Smart Cabin” Trend: When Cars Become Entertainment Ecosystems From Machines to Media Platforms Cars are no longer just vehicles — they’re evolving into mobile entertainment hubs. With drivers spending hours on the road daily, in-car experiences now rival smartphones in digital engagement.The shift toward infotainment-first design signals a transformation in how consumers perceive value in vehicles. Experience, not engineering, increasingly determines purchase int

What Is the “Anime Rebellion” Trend: From Fandom to Freedom A New Symbol of Resistance Across continents, young protesters are waving an unexpected banner: the pirate flag from the Japanese manga One Piece . What began as a pop-culture reference has evolved into a global emblem of defiance.The flag’s straw-hat skull, once a fictional symbol of adventure, now represents solidarity and courage against corruption and inequality. It transforms fandom into a universal language of

What Is the “Soft Power” Trend: When Quiet Becomes the New Bold Beauty Through Restraint The SS26 season introduced a beauty shift built on simplicity and precision. Across runways from New York to Paris, designers showcased glowing skin, sleek hair, and refined minimalism. This isn’t about absence but balance — beauty that commands attention through calm.The “Soft Power” aesthetic values intention over intensity, turning subtlety into the ultimate sophistication. It reflects

Trend: Maximalism Reborn — Paris Takes Center Stage in Fashion’s Grand Finale The Season Ends on a Spectacular Note Paris closed Fashion Month with pure theatrical energy — a sensory crescendo of feathers, structure, and shimmer. Designers leaned into bold silhouettes, avant-garde detailing, and unapologetic glamour. The city reaffirmed its status as the global capital of expressive fashion, where creativity doesn’t whisper — it roars.This season’s message was clear: minimali

What Is the “Sound x Style” Trend: Music Becomes Fashion’s Most Powerful Accessory Fashion Week Turns into a Global Soundstage The Spring/Summer 2026 Paris Fashion Week blurred the boundaries between music and couture, proving that sound has become fashion’s most essential storytelling tool. From Yeat’s runway debut to orchestral performances and Robyn’s pop-electronic rebellion, music defined the emotional pulse of the week. This shift marks a cultural fusion where artists n

What Is the “Cultural Capital as Currency” Trend: Music Icons Turned Fashion Powerhouses BTS Transforms Fashion Weeks into Global Media Events BTS’s collective presence at the Spring/Summer 2026 Fashion Weeks in New York, Milan, and Paris generated an astounding ₩56 billion (USD $39.26 million) in earned media value. Each member amplified their partner brand’s visibility — RM for Bottega Veneta, Jin for Gucci, Jimin for Dior, V for Celine, and Jungkook for Calvin Klein. This

What Is the “Digital Fashion Influence” Trend: From Runway to Repost Asian Celebrities Dominate Global Fashion Week Mentions A new report by Onclusive reveals that Asian celebrities drove the majority of social media engagement during the Spring/Summer 2026 fashion week season. From New York to Paris, stars from South Korea, Thailand, and across East Asia claimed the lion’s share of mentions, reshaping how fashion visibility works online. This marks a cultural tipping point w

What Is the “Premium Home Dining” Trend: Turning Meal Kits Into Gourmet Experiences Gousto Launches a Three-Tier Premium Dining Range Gousto’s new premium lineup introduces Fine Dine In, Gastropub, and Ultimate Fakeaway tiers — each tailored to different at-home dining moods. This marks a clear evolution from traditional meal kits into curated culinary experiences. It elevates convenience food into a moment of indulgence, closing the gap between restaurant quality and home co

A Drama Exploring Family and Identity Thesis on a Domestication , originally titled Tesis sobre una domesticación , is an Argentine and Mexican drama with a runtime of 1 hour and 53 minutes . Directed by Javier van de Couter , the film tells the story of a successful transgender actress and her lawyer husband who decide to adopt a child. Their pursuit of domestic happiness is complicated by their return to the actress's conservative hometown, where they are confronted by a c

Yes Boone  (formerly just Boone) is a Sydney-based producer known for his unique and visionary approach to electronic music. He is a "wizard of sample-based dance music," seamlessly blending cutting-edge dance sounds with a distinct personal style. His music carves out a niche that is both avant-garde and entirely his own. Beyond his production skills, Yes Boone has quickly made a name for himself in the live music scene, with notable performances at festivals like Wildlands

Still Blank  is a new, enigmatic transatlantic duo composed of Jordy from Kaua'i, Hawaii, and Ben from Manchester, UK. Their sound is often described as "sullen folk-grunge," drawing from shoegaze, grunge, and folk influences while maintaining a minimalist and emotionally rich quality. They've gained attention for their ability to blend dark, charged atmospheres with vulnerable and confrontational songwriting. The duo's creative partnership began from an unlikely meeting in t

Show Me The Body (SMTB) , a New York City-based band formed in 2009, is a force of nature in the hardcore and noise music scene. They started out independently, releasing "Yellow Kidney"  and the "SMTB" EP  in 2015. Their debut album, "Body War,"  came out in 2016 after they signed with Loma Vista, leading to extensive tours across the US and Europe. After their tour, the band focused on a collaborative mixtape, "Corpus 1,"  in 2017. This project brought together a diverse gr

A Haunting Dark Fantasy Romance The Time That Remains  is a dark fantasy romance and drama film from the Philippines, directed by Adolfo Alix Jr . With a runtime of 1 hour and 56 minutes  and a TV-MA rating, the film tells a complex story of an older woman who finds herself surrounded by a series of deaths. As a police inspector closes in, she relives her long-held romance with a mysterious and ageless lover, forcing her to confront their dark secret. The film stars Carlo Aq