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Beverages: A Frosty Divide: The "Beer on the Rocks" Trend
What Is the "Beer on the Rocks" Trend? The "Beer on the Rocks" trend is the practice of adding ice cubes directly to beer, a habit...
InsightTrendsWorld
1 day ago10 min read
Restaurants: When Dining Downshifts, Draft Beer Loses Ground
Why It’s Trending: The Pint Ritual is Losing Its Pour Shift in dining formats : Consumers are moving away from full-service dining and...
InsightTrendsWorld
Aug 196 min read
Beverages: Coors Light's Rockstar Treatment: Turning Fans into Festival Headliners
Why it is the topic trending: The Allure of DIY Stardom and Experiential Marketing Genius Circumventing Advertising Restrictions: The...
InsightTrendsWorld
Jul 1122 min read
Beverages: Star-Powered Sips: Beckham, Damon, and the Art of Relatable Luxury
Why it is the topic trending: The Alchemy of A-List Authenticity and Campaign Continuity Mega-Celebrity Star Power: The sheer combined...
InsightTrendsWorld
Jul 1122 min read
Beverages: From Macro to Micro: How Garage Beer Is Winning Small to Grow Big”
Why it is the topic trending: Bold Moves in a Fragmented Market Craft beer fatigue is setting in : With saturation in the craft beer...
InsightTrendsWorld
Jul 107 min read
Beverages: The Mindful Brew Revolution: Crafting Success in the Non-Alcoholic Beer Boom
Why it is the Topic Trending: The Sober-Curious Surge and Wellness Wave The rapid ascent of non-alcoholic (NA) beer in 2025 is a trending...
InsightTrendsWorld
Jul 1021 min read
Beverages: The Sobering Reality: Nonalcoholic Beer's Quest for Lasting Impact
Why it is the topic trending: The Brewing Industry's Growth Conundrum Search for Growth Levers: The global beer market is facing...
InsightTrendsWorld
Jul 921 min read
Beverages: Cooling Down the Ceremony: Coors Light Offers Icy Formalwear for a Warmer World
Why the Topic is Trending: Addressing the Heat with Innovative and Playful Solutions Record-Breaking Summer Temperatures: The article...
InsightTrendsWorld
Jul 213 min read
Beverages: Summer = Beer: Samuel Adams Uncovers Peak Season Preferences
Why it is the topic trending: Why Samuel Adams' Summer Ale Census is Making Waves Seasonal Consumption Patterns: The census provides...
InsightTrendsWorld
Jul 112 min read
Beverages: Americans Love ‘Lite’ Beer. Here’s Why—Plus 5 to Try
Why it is the topic trending: 50th Anniversary of Miller Lite: The article marks the 50th anniversary of Miller Lite's debut in 1975, a...
InsightTrendsWorld
Jun 713 min read
Beverages: Carlsberg treats Berlin taxi drivers in soccer-led campaign
Why it is the topic trending: Carlsberg's Official Beer Status for UEFA: The campaign marks the debut activation of Carlsberg's new role...
InsightTrendsWorld
Jun 710 min read
Beverages: 5 key growth drivers for beer revealed
Why it is the topic trending: Beer Market Outperforming Wider Drinks Sector: The beer category in the UK's pubs, bars, and restaurants...
InsightTrendsWorld
Jun 712 min read
Beverages: Beer Blues: Inflation, Sobriety, and Tariffs Dampen Memorial Day Sales
Why it is the topic trending: Economic Indicator: Beer sales, especially during a major holiday weekend like Memorial Day, are often...
InsightTrendsWorld
Jun 412 min read
Beverages: How Grocery Store Brands Are Winning Over Craft Beer Fans
Why it is the topic trending: Rise of Private Label Beer: The increasing popularity and sales growth of store-brand beers from major...
InsightTrendsWorld
Jun 413 min read
Beverages: Why the Canadian and American fall-out is hitting craft beer
Why it is the topic trending: Geopolitical tensions impacting trade: The growing friction between the United States and Canada is...
InsightTrendsWorld
May 3016 min read
Beverages: How Heineken tapped into China’s beer market
Why It's Trending: Market Size and Growth: China 's beer market is colossal, representing a significant opportunity for premium brands....
InsightTrendsWorld
May 278 min read
Beverages: Heineken Rebuilds Arsenal Fans' Beloved Pub in Lisbon
Why it is the topic trending: Creative Brand Activation: Heineken's initiative is a unique and attention-grabbing marketing campaign....
InsightTrendsWorld
May 248 min read
Beverages: Automated Beer Stations- Heineken Launched its 'Trust Bars' Campaign in South Korea
Why Is the Topic Trending? • Unmanned convenience meets nightlife demand – Trust Bars let Korean UEFA fans pour pints at 4-5 a.m.,...
InsightTrendsWorld
May 226 min read
Beverages: Stella Artois shows actual flight delays on billboards, reframing them as unplanned breaks
Why it is the topic trending: Creative and Unexpected Marketing Approach: Stella Artois' campaign of reframing flight delays as...
InsightTrendsWorld
May 1710 min read
Beverages: When the apocalypse arrives, are we all drinking Corona?
Why It Is Trending: Apocalypse as a Marketing Canvas Leveraging “end‐of‐days” narratives taps into cultural fascination with dystopia and...
InsightTrendsWorld
May 86 min read
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