top of page
Business Intelligence
InsightTrends
World
Consumer & Business Trends
You arrived in the realm of Insights and Trends. InsightTrendsWorld mission is to deliver ideas for your business, to boldly go together where no one has gone in the land of information. You will find daily updates on new surveys,studies,research, insights and trends around the world.
Now, Let your journey begin...
Search
Beverages: Heineken’s Human Touch: Turning AI Skepticism into Social Connection
What is the Trend: Heineken’s Anti-AI Humor Campaign Sparks Conversation on Real Connection Heineken’s latest campaign flips the narrative on artificial companionship by celebrating what tech can’t replicate — human connection over a shared beer. The Concept: The campaign humorously spotlights a fictional AI-powered “friendship device” — a pendant chatbot designed to provide emotional support — only to reveal Heineken’s “innovation”: a simple, human-tested beer opener. The M
InsightTrendsWorld
Oct 247 min read
Beverages: Rock Meets Craft: How The Deftones’ Mexican Lager Taps Into Music-Led Beverage Culture
What is the “Rock-Crafted Beer” Trend: Music-driven collaborations are redefining craft beer as lifestyle branding. Cultural fusion: The collaboration between The Deftones and Belching Beaver Brewery represents a merging of subcultures — craft brewing and rock music fandom. By combining music identity with beverage craftsmanship, it turns beer into a collectible experience, not just a consumable good. This fusion gives fans a new way to participate in band culture beyond str
InsightTrendsWorld
Oct 219 min read
Beverages: Full Throttle to Zero: Heineken’s F1 Drive Accelerates Zero-Alcohol Beer Trend
What is the Zero-Alcohol Beer Sponsorship Trend? Changing sports marketing through mindful drinking culture Leading beer brands like...
InsightTrendsWorld
Oct 710 min read
Beverages: A Frosty Divide: The "Beer on the Rocks" Trend
What Is the "Beer on the Rocks" Trend? The "Beer on the Rocks" trend is the practice of adding ice cubes directly to beer, a habit...
InsightTrendsWorld
Aug 2910 min read
Restaurants: When Dining Downshifts, Draft Beer Loses Ground
Why It’s Trending: The Pint Ritual is Losing Its Pour Shift in dining formats : Consumers are moving away from full-service dining and...
InsightTrendsWorld
Aug 196 min read
Beverages: Coors Light's Rockstar Treatment: Turning Fans into Festival Headliners
Why it is the topic trending: The Allure of DIY Stardom and Experiential Marketing Genius Circumventing Advertising Restrictions: The...
InsightTrendsWorld
Jul 1122 min read
Beverages: Star-Powered Sips: Beckham, Damon, and the Art of Relatable Luxury
Why it is the topic trending: The Alchemy of A-List Authenticity and Campaign Continuity Mega-Celebrity Star Power: The sheer combined...
InsightTrendsWorld
Jul 1122 min read
Beverages: From Macro to Micro: How Garage Beer Is Winning Small to Grow Big”
Why it is the topic trending: Bold Moves in a Fragmented Market Craft beer fatigue is setting in : With saturation in the craft beer...
InsightTrendsWorld
Jul 107 min read
Beverages: The Mindful Brew Revolution: Crafting Success in the Non-Alcoholic Beer Boom
Why it is the Topic Trending: The Sober-Curious Surge and Wellness Wave The rapid ascent of non-alcoholic (NA) beer in 2025 is a trending...
InsightTrendsWorld
Jul 1021 min read
Beverages: The Sobering Reality: Nonalcoholic Beer's Quest for Lasting Impact
Why it is the topic trending: The Brewing Industry's Growth Conundrum Search for Growth Levers: The global beer market is facing...
InsightTrendsWorld
Jul 921 min read
Beverages: Cooling Down the Ceremony: Coors Light Offers Icy Formalwear for a Warmer World
Why the Topic is Trending: Addressing the Heat with Innovative and Playful Solutions Record-Breaking Summer Temperatures: The article...
InsightTrendsWorld
Jul 213 min read
Beverages: Summer = Beer: Samuel Adams Uncovers Peak Season Preferences
Why it is the topic trending: Why Samuel Adams' Summer Ale Census is Making Waves Seasonal Consumption Patterns: The census provides...
InsightTrendsWorld
Jul 112 min read
Beverages: Americans Love ‘Lite’ Beer. Here’s Why—Plus 5 to Try
Why it is the topic trending: 50th Anniversary of Miller Lite: The article marks the 50th anniversary of Miller Lite's debut in 1975, a...
InsightTrendsWorld
Jun 713 min read
Beverages: Carlsberg treats Berlin taxi drivers in soccer-led campaign
Why it is the topic trending: Carlsberg's Official Beer Status for UEFA: The campaign marks the debut activation of Carlsberg's new role...
InsightTrendsWorld
Jun 710 min read
Beverages: 5 key growth drivers for beer revealed
Why it is the topic trending: Beer Market Outperforming Wider Drinks Sector: The beer category in the UK's pubs, bars, and restaurants...
InsightTrendsWorld
Jun 712 min read
Beverages: Beer Blues: Inflation, Sobriety, and Tariffs Dampen Memorial Day Sales
Why it is the topic trending: Economic Indicator: Beer sales, especially during a major holiday weekend like Memorial Day, are often...
InsightTrendsWorld
Jun 412 min read
Beverages: How Grocery Store Brands Are Winning Over Craft Beer Fans
Why it is the topic trending: Rise of Private Label Beer: The increasing popularity and sales growth of store-brand beers from major...
InsightTrendsWorld
Jun 413 min read
Beverages: Why the Canadian and American fall-out is hitting craft beer
Why it is the topic trending: Geopolitical tensions impacting trade: The growing friction between the United States and Canada is...
InsightTrendsWorld
May 3016 min read
Beverages: How Heineken tapped into China’s beer market
Why It's Trending: Market Size and Growth: China 's beer market is colossal, representing a significant opportunity for premium brands....
InsightTrendsWorld
May 278 min read
Beverages: Heineken Rebuilds Arsenal Fans' Beloved Pub in Lisbon
Why it is the topic trending: Creative Brand Activation: Heineken's initiative is a unique and attention-grabbing marketing campaign....
InsightTrendsWorld
May 248 min read
Anchor 1
Ready to find out more?
Let us know your thoughts. Your feedback is very important to us.
bottom of page