Why The Trend Is Emerging: From "Morning Routine" to "Pop Era" It’s March 18, 2026, and your morning caffeine fix just got a serious glow-up. The news of Dua Lipa joining Nespresso as Global Brand Ambassador  is the peak of a massive vibe shift: Coffee is no longer a beverage; it’s a lifestyle accessory.  Brands are ditching the old-school "expert barista" image for high-glam pop icons because Gen Z and Millennials don't just want a dark roast—they want to drink whatever matc