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Beverages: Pepsi skips the names and goes all in on food with ‘Share a Pepsi’ campaign
Why it is the topic trending: Pepsi has launched a summer campaign called ‘Share a Pepsi’ that focuses on food pairings instead of names...
InsightTrendsWorld
5 days ago8 min read
22 views
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Beverages: The viral Toronto daytime coffee party is going global after local success
Why it is the topic trending: This article highlights an innovative approach to socializing that directly challenges traditional...
InsightTrendsWorld
Jun 1114 min read
15 views
0 comments
Beverages: Social Experiment Cafes
Why it is the topic trending: This article highlights a creative and insightful approach to market research and consumer engagement. The...
InsightTrendsWorld
Jun 1112 min read
3 views
0 comments
Beverages: Carlsberg treats Berlin taxi drivers in soccer-led campaign
Why it is the topic trending: Carlsberg's Official Beer Status for UEFA: Â The campaign marks the debut activation of Carlsberg's new role...
InsightTrendsWorld
Jun 710 min read
6 views
0 comments
Beverages: 5 key growth drivers for beer revealed
Why it is the topic trending: Beer Market Outperforming Wider Drinks Sector: Â The beer category in the UK's pubs, bars, and restaurants...
InsightTrendsWorld
Jun 712 min read
5 views
0 comments
Beverages: Tequila on the Rise: Can Vodka Hold Its On-Premise Crown?
Why it is the topic trending: Shifting Consumer Preferences: Vodka, while versatile and a staple in many cocktails, is facing increasing...
InsightTrendsWorld
Jun 413 min read
4 views
0 comments
Beverages: Nespresso Lightens Up Its Marketing to Win Gen Z’s Cold Coffee Drinkers
Why it is the topic trending: Changing Consumer Preferences: Â There's a significant shift in coffee consumption in the US, with younger...
InsightTrendsWorld
May 2711 min read
60 views
0 comments
Beverages: Why consumer appetite for premiumisation lives on in the on-premise
Why it is the topic trending: Consumer Preference for High Quality: Â A global survey indicates that two in three consumers prefer...
InsightTrendsWorld
May 2711 min read
7 views
0 comments
Beverages: Heineken Rebuilds Arsenal Fans' Beloved Pub in Lisbon
Why it is the topic trending: Creative Brand Activation: Â Heineken's initiative is a unique and attention-grabbing marketing campaign....
InsightTrendsWorld
May 248 min read
11 views
0 comments
Beverages: Automated Beer Stations- Heineken Launched its 'Trust Bars' Campaign in South Korea
Why Is the Topic Trending? • Unmanned convenience meets nightlife demand – Trust Bars let Korean UEFA fans pour pints at 4-5 a.m.,...
InsightTrendsWorld
May 226 min read
15 views
0 comments
Beverages: Stella Artois shows actual flight delays on billboards, reframing them as unplanned breaks
Why it is the topic trending: Creative and Unexpected Marketing Approach: Â Stella Artois' campaign of reframing flight delays as...
InsightTrendsWorld
May 1710 min read
106 views
0 comments
Beverages: Out with the old: the wine industry’s battle to attract Gen Z
Why Is This Topic Trending: Declining Alcohol Use Among Youth : Gallup surveys show a steady decline in alcohol consumption among U.S....
InsightTrendsWorld
May 88 min read
43 views
0 comments
Beverages: Miller High Life Selling Vinyl Record Filled With Beer; Here's What Happens When You Play It
Why it is the topic trending: Unique and Novel Product: Â A beer-infused vinyl record is a highly unusual and attention-grabbing product,...
InsightTrendsWorld
Apr 127 min read
19 views
0 comments
Beverages: British Cuisine-Inspired Gins
Why it is the topic trending: Savory Spirit Innovation: Â The trend of infusing spirits with savory flavors, moving beyond traditional...
InsightTrendsWorld
Apr 38 min read
3 views
0 comments
Beverages: Heineken introduces on-premise ‘dating apps’ in Brazil and Italy
Why it is the topic trending: Innovative Marketing Approach: Â The concept of a "dating app" for bars is novel and generates curiosity....
InsightTrendsWorld
Apr 38 min read
38 views
0 comments
Beverages: The Botanist gin celebrates ‘authenticity’ with brand refresh
Why it is the topic trending: Growing Desire to "Celebrate the Moment": Â Consumers, particularly younger generations who experienced...
InsightTrendsWorld
Apr 38 min read
8 views
0 comments
Beverages: Top 100 Drinking Trends in March
Why the topic is trending (bullets, detailed description): Constant Evolution of Beverage Industry: Â The drinks market is dynamic, with...
InsightTrendsWorld
Mar 248 min read
25 views
0 comments
Beverages: Shots Are Making a Comeback in New York’s Buzziest Bars
Why it is the topic trending: Resurgence of a Previously Less Fashionable Drink: Â Shots, often associated with casual drinking, are now...
InsightTrendsWorld
Mar 207 min read
30 views
0 comments
Beverages: Luxury Spirits Brands Recalibrate Strategies to Appeal to a New Generation of Consumers
Why it is the topic trending: Shifting Consumer Demographics: Â Millennials and Gen Z are becoming a dominant force in the consumer...
InsightTrendsWorld
Mar 188 min read
39 views
0 comments
Insight of the Day: Martinis Are Trending: Here's What To Know & Where To Drink Them
Why It Is Trending Modern Reinvention: Â Once seen as old-school glamour, the martini is being reimagined to shed its stuffy reputation in...
InsightTrendsWorld
Mar 146 min read
5 views
0 comments
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