Why The Trend Is Emerging: Consumption Shifts From Pure Indulgence to Purposeful Enjoyment The rise of bone broth cocktails  signals a broader shift toward Functional Indulgence , where consumers seek products that deliver both pleasure and perceived benefits . Traditionally, indulgent categories like cocktails were associated with escape and enjoyment, while functional products were tied to health and utility. Today, these boundaries are dissolving. Ingredients like bone bro