Filipino Purple Yam Is Taking Over the Café Menu Ube — the naturally purple yam native to the Philippines, with a sweet vanilla-coconut-white chocolate flavour profile — is emerging as the next major café ingredient after matcha. Ube lattes are flooding TikTok and Instagram, cafés are launching limited-edition ube menus, and mainstream food brands are adopting its vibrant purple colour for social media appeal. High fibre content, antioxidant properties, zero caffeine, and a l