What Is the “Character Collab Snack” Trend: When Food Becomes Fandom Merchandise This trend reflects how snack brands are embracing fandom culture by collaborating with iconic intellectual properties — turning everyday treats into collectible, shareable moments. The Mister Donut × Pokémon campaign launching in Japan on November 5 2025 demonstrates how food, nostalgia and limited-edition design meet to drive excitement, social media buzz, and cross-category impulse. Fandom mee

What is the “Flavor & Texture Maximalism” Trend: The Great Candy Amplification Flavor and texture maximalism is the movement where candy—and snacks more broadly—are being designed not just to satisfy taste but to exaggerate  it. It’s about bold flavor combinations, dramatic mouth-feel contrasts, layered textures and visual theatrics. This trend transforms candy from simple treats into multi-sensory experiences that demand attention and social sharing. Flavor amplification.  C

What is the Movie-Themed Consumables Trend: Turning Blockbuster Hype into Basket Buys Edible Merchandise . This trend transforms everyday...

Why it is the topic trending: Unexpected Ice Cream Flavor Blends Sweet and Savory Novelty Ice Cream Flavor:  The "Tender Crush"...

Why is the topic trending?   First-Ever Dedicated Travel Retail Campaign for Toblerone:  Mondelez World Travel Retail is launching its...

Why the Topic is Trending: Sensory Overload:  In a visually saturated digital world, brands are seeking new ways to capture attention....

Detailed Findings: Texture is a critical sensory element in food, influencing preferences, eating behaviors, and nutritional choices....

Detailed Findings: Chocolate Remains Popular:   Chocolate remains a leading confectionery category globally, with 65% of adults having...

Findings: The collaboration between Van Leeuwen ice cream and The Real Housewives of Salt Lake City  introduced a themed ice cream...

Findings: Compartés has collaborated with HBO’s The White Lotus  to create a limited-edition chocolate collection inspired by the show’s...

Findings: Freeze-dried candies are becoming a significant trend, fueled by social media platforms like TikTok, where users are...

Findings: Jaffa Cakes introduced its new cola bottle flavor through an interactive out-of-home (OOH) campaign designed to engage Gen Z...

Findings: Compartés has launched a Margarita Tequila Chocolate Bar, a vegan dark chocolate infused with tequila and lime, topped with sea...