The Generation That Trusts an App More Than a Label Thirty percent of Gen Z consumers trust third-party barcode-scanning apps more than product labels. That single data point is the most commercially consequential sentence in snacking right now — it means that decades of packaging investment, advertising scale, and shelf dominance have been disintermediated by a free app on a phone. Legacy snack brands are not losing Gen Z because they taste worse; they are losing because the
