What Is the Fluid Frontier Trend: Brand Fluidity and the Rise of the EV-First Consumer The automotive industry is undergoing a radical transformation — from legacy loyalty to lifestyle-driven fluidity .Consumers are no longer loyal to badges; they are loyal to brands that evolve, connect, and align with their digital-first values. EVs as Lifestyle Symbols:  Electric vehicles have transcended function — they now represent ethics, innovation, and status. As sustainability becom

What is the K-Shaped Consumer Trend: The Bifurcated Bite: When High-End Spends Meet Low-End Cuts This trend describes the core dynamic of the K-shaped economic divide manifesting in quick-service (QSR) and fast-casual dining, creating a dual-speed market. Divergent Trajectories:  High-income earners are continuing or even increasing their spending frequency and check size at restaurants, creating the top, upward trajectory of the 'K'. This buoyant activity contrasts sharply w

What Is the Trend: “Mobile App as Rescue Launcher” In challenging economic conditions, casual dining brands are leaning heavily on mobile apps to maintain traffic and engagement. Shake Shack is using its app to deliver value-led promotions (such as $1 sodas and $3 fries) targeted at cost-conscious diners. The brand is funnelling web traffic directly into the app for smoother ordering and conversion, reducing friction between browsing and buying. The app is positioned as a “tr

What Is the “Fortnight of Black Friday” Trend? Recent findings from Experian and Reward  show that Black Friday has transformed from a 24-hour retail frenzy into a multi-week shopping season , reflecting the evolution of consumer habits in the UK and beyond. The shift from surge to season:  Black Friday’s dominance as a single shopping day has declined, while spending across the broader window has grown by 10% year-on-year . Extended shopping horizon:  October and December 20

What is the “£5 Meal Deal” Trend: A strategic reassertion of value by QSRs using curated bundles to restore affordability and drive customer traffic. The £5 (or equivalent price-point) curated meal bundle is being adopted by fast-food and QSR (Quick Service Restaurant) operators as a strategic lever to reassert value, drive footfall, and combat “menu fatigue” in an era of elevated food costs and consumer price sensitivity. Many QSRs are packaging a main item, fries, a drink,

What is the Fastest-Growing QSR Category Trend? In a year when many fast-food restaurants are struggling to hold customer traffic, three...

What Is the "Bulk Wine Opportunity" Trend? The "Bulk Wine Opportunity" trend refers to the massive oversupply of wine in California — an...

What is the Value Menu Trend? The value menu trend is a strategic response by the foodservice industry to consumer price sensitivity,...

The "Extra Value Meals" Trend This trend is centered on McDonald's strategic reintroduction of its "Extra Value Meals" discount menu....

What is the Extra Value Meal Revival Trend ? Bundled Savings Return : Starting September 8, McDonald’s will reintroduce its Extra Value...

What is the "Pixel Value" Trend? The "Pixel Value" trend is the phenomenon of Google bringing high-end, previously "Pro"-exclusive...

Why It’s Trending: Family Value Meets Seasonal Strategy Perfectly Timed Back-to-School Relief  – The start of the school year is one of...

Why Brand Value is the New Currency In today's fiercely competitive and rapidly evolving food industry, a brand's success is no longer...

Why the Price is Right: The Resurgence of the Value Menu The trend of fast-food customers, especially those with lower incomes, pulling...

Why It Is the Topic Trending: The Chicken Sandwich as a Cultural Barometer Heightened Fast Food Competition : The so-called Chicken...

Why it is the topic trending: The Fast Food Frenzy for Value and Novelty Intense Fast Food Competition:  The quick-service restaurant...

Why it is the topic trending:  Why the Definition of Consumer Value is Evolving Economic Uncertainty:  Inflation and looming global...

Why it is the topic trending:  Why McDonald's Value Menu Addition is Newsworthy Value Focus in QSR:  The addition of a new item to...

Why it is the topic trending: Cost of Living Crisis Impacting Dining Habits:  Rising inflation has led to French diners eating out less...

Why it is the topic trending: Changing Consumer Habits due to Economic Pressures: Thrifty consumers are actively seeking ways to reduce...