What Is the “Digital Disconnection” Trend: When Phones Become Furniture Again Turning Smartphones Into Stationary Devices Across the U.S., Gen Z and millennials are chaining, docking, or wall-mounting their smartphones to mimic old-school landlines — a symbolic (and physical) rebellion against endless scrolling. The Rise of “Analog Rituals” in a Digital Age From clay phone docks to Bluetooth rotary phones, these makeshift “landlines” blend nostalgia with self-discipline. They

What Is the “Mental Health in Music” Trend: Sound Meets Self-Care Rock With a Purpose The Nova Twins’ appointment as Music Minds Matter ambassadors  signals a new phase in music culture — one where mental health advocacy is as vital as artistry. The duo’s activism turns the stage into a space for both performance and healing. From Awareness to Action Announced on World Mental Health Day , the partnership brings visibility to systemic issues in the industry, transforming conve

What Is the “Sex Ed, Rewired” Trend: From Curriculum to Community Health Education Goes Public Maven Clinic’s Sex Ed, Rewind  campaign reframes sexual and reproductive health as an open, interactive experience. By transforming education into a pop-up game show, Maven turns taboo into conversation — and health literacy into public culture. From Classroom to Sidewalk The campaign’s Gansevoort Plaza activation brought sex ed out of the sterile classroom and into real life. It re

What is the “Mood Commerce” Trend: Where Emotion Meets Algorithm Cider’s Cultural Formula Cider, the 5-year-old fast-fashion disruptor, has redefined youth retail by merging hyper-reactive trend cycles with emotional shopping design.Its “Pick a Mood” feature transforms browsing into a feeling-driven journey — a form of emotional e-commerce  tailored for Gen Z. Beyond Fast Fashion Unlike predecessors like Shein, Cider’s model fuses speed with identity play.Each product collect

What is the "Positive Play" Trend: Defining the Shift from Gaming as Entertainment to Gaming as a Wellness Tool From Entertainment to...

What is the “After-Work Pub Revival” Trend: From Pints to Connection Culture The Comeback of Communal Culture The decline of office-based...

What is the “Wellness Reimagined” Trend: The Rise of Functional Food Culture Holistic Wellness Takes Center Stage Consumers are moving...

What is the ‘2026 Global Beauty & Personal Care Predictions’ Trend: The evolution of beauty from surface to system Beyond trends, toward...

What is the Flower-Powered Craft Sodas Trend: Nature’s calm in a can Botanical beverages that blend beauty and function.  Flower-Powered...

What is the Wellness Nightlife Trend: Health Takes Center Stage After Dark As alcohol loses its cultural cachet, nightlife venues are...

What is the Seaweed Bathing Trend: Ancient Remedy Reimagined for Modern Wellness Seaweed bathing taps into a centuries-old tradition...

What Is the “Soft Wellness Rising” Trend: Gen Z Swaps Hustle for Healing From Optimization to Ease    Wellness is shifting from...

Why is the Holistic Beauty Revolution Trend? Blending Science, Soul, and Self-Acceptance The core trend is the evolution of beauty...

What Is the Trend: Turning Bread into a Functional Food Elivart’s new high-protein pita pockets reimagine one of the world’s oldest...

What Is the Trend: Food as Emotional Fulfillment for India’s Generation Alpha The rise of emotion-led eating: IFF’s study reveals that...

Why is the Intuitive Eating Trend? The Quest for a Mindful Relationship with Food The core trend is a growing movement to reject rigid...

Why is the Functional Seasonal Snacking Trend? The Quest for Productive Indulgence The core trend is the convergence of seasonal...

Why is the Exercise Snack Trend? The Quest for Accessible Health The core trend is the movement toward "exercise snacks," defined as...

What Is the Global Health and Wellness Trend: From Fitness to Fulfillment A multi-dimensional wellness revolution: Circana’s latest...

Why is the Angling as Therapy Trend? Establishing Fishing as a Nature-Based Wellness Tool The core trend is the scientific validation of...