Why it is the topic trending: A Generational Pivot on Sobriety and Social Norms Historic Low in Drinking Rates for Under-35s  – Gallup...

Why it is the topic trending: Health-Conscious Consumers Demand Flavor, Not Sacrifice Dual Consumer Drivers  — RTD coffee is increasingly...

Why it is the topic trending: Wellness Is Growing Up Wellness Maturity  – The concept of wellness is expanding from “clean eating and...

Why it is the topic trending: Historic Decline in Drinking Signals a Wellness-Driven Cultural Pivot Record-Low Drinking Levels  — Just...

Why it is the topic trending: Mushrooms Meet Mainstream Wellness Massive Sales Growth  – Functional mushroom products in food and...

Why it is the topic trending: GLP-1s Get a Gentle, Accessible Makeover Formalizing a DIY Trend  – What was once a Reddit/TikTok...

Overview: A Fun and Easy Way to Boost Fitness Japanese interval walking is the latest viral exercise trend, gaining popularity on...

Overview: The Quest for Credible Wellness The wellness food landscape is cluttered with trends, many driven by social media. While the...

Why the Protein Trend Is Taking Over This trend is on the rise because consumers are increasingly focused on personal health and...

Why It Is Trending: The Rise of Holistic, Natural Wellness From Ingredient to "Superfood":  Mushrooms have transcended their role as a...

Why it is the topic trending: Gen Z’s Digital Therapy Revolution Surging reliance on AI for guidance:  Gen Z is increasingly turning to...

Why It Is Trending: Beyond the Gym, a New Era of Awareness From Bodybuilding to Broader Wellness:  For years, creatine was pigeonholed as...

Why It Is Trending: The Validation of Travel as Self-Care The Post-Pandemic Wellness Focus:  Following a period of global isolation and...

Why It Is Trending: The Scientific Pursuit of Emotional Expression The Fusion of Fashion and Psychology:  The dopamine dressing trend is...

Why It Is Trending: Redefining Success and Well-being on Their Own Terms Challenging "Cynical Slacker" Stereotypes:  Despite being...

Why It Is Trending: The Evolution of the Extreme Lifestyle Performance Demands of Touring:  The rigorous and physically demanding nature...

Why it is the topic trending: Walking Into Wellness the Japanese Way Rising global interest in holistic fitness:  As people prioritize...

Why It Is Trending: A Confluence of Health, Aesthetics, and Influence Wellness-Driven Consumption:  Gen Z is increasingly...

Why Consumer Confidence is a Hot Topic: Economic Shifts and Demographic Divides Consumer confidence is a trending topic because it serves...

Why it is the topic trending: A Digital Detox and Aesthetic Rebellion Smartphone Fatigue and Digital Overload:  Gen Z and Gen Alpha,...