Peak to Plateau: from category dominance to shared growth dynamics Growth is slowing—but the game is evolving After years of explosive expansion, the chicken category is entering a new phase. According to Technomic, chicken chain sales grew 5.3% in 2025, down from 9.1% in 2024 and over 12% in 2023. While still outperforming burgers and pizza, the category is clearly transitioning from hyper-growth to maturity. Major players like Chick-fil-A, Popeyes, KFC, and Wingstop are see